What I don't understand is why a couple of the higher quality tractor companies have not started pushing hard to brand "we support repair" and having available online manuals and software to support this. This seems a perfect marketing/product platform for an underdog that also believes this. Massey, Fendt or similar could really differentiate themself and take market share on the back of this I suspect. Especially w…
My understanding is basically all high-capital machinery makes a _lot_ of money from support contracts and repairs.
I think there is an idea to do something like this anyways, but it legit feels like something that needs to happen out of the goodness of your heart because you _are_ just leaving money on the table.