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Apple’s plunge in PC shipments is steepest among major computer makers

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Re: Apple’s plunge in PC shipments is steepest among major computer makers

#53
post #7

Their EU pricing is just insane

Yeah, a starting price of 1500 Euros for a base M2 13 inch with 8GB of RAM and 256GB SSD is insane.

I had an Acer with 16GB of RAM and 512GB SSD since 2016 for something like 850-900 Euros back then and it wasn't some high-end gaming machine. Of course this Apple machine is much better than mine, but the comparison is to highlight what insane markups Apple is charging today on SSD and RAM configs that are years out of date. No wonder their profits are so good.

Also, considering how poorly the base single channel 256GB SSD performs on the M2 machines, I wouldn't be surprised if my 7 year old Samsung 850 EVO SATA SSD would actually beat it.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#54
post #14

I'd be interested in a Mac once Linux is viable on it. OSX feels outright hostile to power users at this point.

Not sure what your definition of a power user is. But I have root access, can install every UNIX package under the sun with homebrew and can disable all security protections as needed.

I also have a Linux workstation and I can't name anything it can do that my MacBook can't other than playing with niche technologies e.g. NVMEoF, Octane.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#55
That PC sales went down in times of economic downturn is not surprising at all seeing how as for most people there is not that much to be gained from buying a new machine over an older one - performance is sufficient. That Apple sales went down is somewhat surprising because this company occupies a market segment which is closer to that of a lifestyle brands like Prada, Hermes and Gucci than it is to a more standard tech brand like Dell. If Apple customers collectively decide the new cool is to be found in using 5 year old tech Apple has a problem which is can not extricate itself from by simply upgrading their offerings. They'll have to do something to capture back the "new cool", e.g. re-introduce the possibility to upgrade machines with a wink and nod to the "environment" and "climate" monikers, move production back to the USA and Europe with a wink and nod to "rebuilding the economy", etc. Whatever they do will most likely be less related to upgraded technology, more towards less tangible but more marketable goals because that has been a large part of what has driven Apple up to the place it is now.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#56
post #9

What is most surprising here is that Apple's share growth is worse than other PC makers. It seemed like Apple was going to continue to gain market share in PCs with Apple Silicon effortlessly. But this didn't happen in Q1. I'm going to speculate why: * People are going back to buying cheaper laptops due to the economy, inflation, and exchange rates. Apple suffers in this environment because they're generally less fle…

Great synopsis. Amazing machines, but the price climbs like a rocket as everyone else sinks back down to earth. And AMD Ryzen mobile cpus give M a run. I don't understand M2 at all. And I say this from an M1 Max. I had hoped that M2 was going to be as drastic an increase as the M1 was, but nope.

Genuinely interested why you expected an iterative change (M1 to M2) to be as drastic as an architecture change (Intel to Apple Silicon)?

I have an M1 Max MBP and an M2 Air - both machines are great, I can’t tell the difference between the chips on short work loads but the M2 Air form factor is the best Mac I’ve had (15 year Mac user so I’ve got a few to compare it to)

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#57
post #7

Their EU pricing is just insane

Just looked at it, and it certainly is. I mean Apple was always more expensive, but the difference is just huge now. For me 16GB RAM and 1TB SSD is kind of the minimum (I would buy 32GB RAM if I can get it for a fair price). I can get that for less than 1000 EUR as a Windows/Linux notebook with reasonably good quality. For Apple it seems to start at 2300 EUR with these specs, and that is for relatively small screen s…

> I can get that for less than 1000 EUR

Please by all means provide a link.

Often when you see these sort of comparisons it's low spec screens, memory + SSDs.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#58

I think Apple being as big, and making the big technological leap with M1 convinced a lot of customers to buy the new Macs. Even those that technically weren’t needing one/upgrade. Now, that curiosity bubble has saturated with the M2 being an iterative improvement and the customer base certainly not as desperate (intel to M1). Given enough time, I think the Macs will continue to gain market share. Most tech companies…

Companies usually buy base models. Apple is also struggling with supply chain, as M1 is still prominent. Another feature of this issue is that because of their parsimonious storage configuration and linkage of M2 chip and storage, upgrades are nuts - it costs as much as an iPhone to get a storage upgrade that is like $100 with commodity SSD storage.

>Apple is also struggling with supply chain

Not anymore. They actually had to cut back M2 orders due to slow sales. Nvidia and AMD and others have also been cutting back orders for the same reason.

The consumer tech supply chain is no longer blocked like ti was during the pandemic.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#59
post #24

Apples increase in sales in 2020/2021 was also the steepest among computer makers. Are modern journalists and business people really so dumb to think that spike trends will continue growing?

No, but readers will still respond to dramatic titles.

Re: Apple’s plunge in PC shipments is steepest among major computer makers

#60

Earlier quoted context omitted.

> M2's performance increases did not knock it out of the park. I can't understand where people got their idea that M2 had to absolutely be an OMG moment. That's literally what Apple has been doing since forever: release a major upgrade, iterate on it for a few years, repeat. > Ideally, we should be on M3 right now. M1 was released in November 2020, less than three years ago . How the hell are we supposed to be on M3…

> I can't understand where people got their idea that M2 had to absolutely be an OMG moment. That's literally what Apple has been doing since forever: release a major upgrade, iterate on it for a few years, repeat. That's right. That's part of the reason why sales fell so drastically. > M1 was released in November 2020, less than three years ago. How the hell are we supposed to be on M3 now? There is a lot of evidenc…

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