Calling them "the" company behind Stable Diffusion is pushing it. Just Stable Diffusion the model , but not the idea, maybe. As far as I know they pretty much just paid for servers to train a big shiny model on that was based on research they had no hand in. Throwing money at researchers after they came up with something good, just to let them build a big shiny version of it, does not retroactively make their accompl…
Which is their business model.
Provide compute to people who can’t afford compute so the only people doing AI research aren’t doing so behind closed doors.
Now, it seems, giving away your product isn’t all that profitable and they need to “pivot” to find a way to keep the business running.
Judging from the interview posted elsewhere in the discussion they make no claim to be inventing anything but just wanted to democratize AI research.