What the article describes is correct, but I don't think the words "average" or "homogeneity" or "conformity" are the right terms, as they seem to carry negative connotations here. Rather, the right word is "convergence". The point is, people like certain things aesthetically. It used to be that artists and designers were still trying to figure out what looks good, and trying all the things. But now we've tried so ma…
But they haven't converged aesthetically any more than preferences have been absolutely overwritten, overridden, and overprinted by whatever is most easy to produce today. Your comment somewhat assumes that where we are is the ultimate endpoint of some long process, when in reality fads come and go. Tastes change. What is out there now is no more inevitable than bell bottoms might have seemed in the 1970s.
Sure, maybe its just nostalgia, but there were plenty of trends and aesthetics from my younger years that are just nowhere to be found. Why? Because when people renovate, they go with the aesthetic de jure, what's available and what the social pressures are. Hardly anyone is going to renovate a 1980s basement and put in...1980s carpet. Can't be sourced, and people think it looks ugly.
> They've converged because we think they're nice. Things don't need to be different just for the sake of being different. Because different can also be worse.
No, things have converged because lots of people with no taste[1] just ho-hummed along with the zeitgest. The zeitgeist just so happens to be a bland sameness and characterless, charmless, antiseptically clean and dead grayness that we see on all the HGTV shows and AirBnBs. Different is frigging great if you ask me. At least, different than that. Give me the inside of a 1985 McDonalds instead of this, TBH! What makes something pretty and cool and interesting is skill, thoughtfulness and some sense of composition, color, and togetherness. Today it's a thoughtless cheap imitation made at scale.
[1] Taste is subjective, always will be.