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The age of average

alexmurrell.co.uk

211–220 of 493 posts

Re: The age of average

#211
post #139

Earlier quoted context omitted.

I've tried making this same point when it comes to auto designs (at least in the competitive, cost-sensitive ones). A lot of mid-sized cars look the same because the design constraints generally converge on the same handful of principles. They've converged not in the aesthetic sense as much as the engineering sense: because they work at a relatively low cost. (I'm speaking mainly about things like aerodynamics here,…

I’d argue that convergence _is_ soulless-ness and cars present a great example of the point. The “soul” of something that is inanimate is the qualities that make it memorable or stick it in our mind with some manner of tactility. Not literal tactility but the nature of how you can visualize something so clearly it’s almost like you can touch it in your mind. I’m getting a bit spacey here but let’s get concrete: Jerem…

Yes, I agree. My point is more akin to addressing why it happens in a somewhat different context than the article which states it's driven by customer subjective taste.

I'm saying it can also be driven by something else. There are probably only a few major players in the automotive aerodynamic software design space. Unlike the days when the design was driven by an artist with a block of clay, I suspect modern designs are often based on the same computer driven models with the same underlying physics. The software is probably a more refined and optimized approach, but this results in a convergence in looks and a lack of that idiosyncratic "soul"

Re: The age of average

#212
Ironically, this reads like any other repetitive blogpost running with a half-baked premise. To me, the author is mostly describing culture. Things look a certain way at a certain point in history because of the averaging effects of culture. Houses from the 1950's look like houses from the 1950's. Fashion from the 1970's looks like fashion from the 1970's. Coffee shops from 2020 look like coffee shops from 2020.

The subtext seems to be that American society looks like it does, and _that's bad_. This is a more nuanced point that deserves to be examined as it applies to different aspects of our aesthetic culture. I hate Marvel movies and what they've done to mainstream cinema, but I don't particularly care if a certain type of woman wants to emulate Kim Kardashian. I think the notion that you _should_ care about this trend in the appearances of a certain type of women, especially when juxtaposed against cheugy Airbnb decor, is not a good perspective to hold onto. No one is making you decorate your house like an Airbnb, dude.

The author concludes that the current state of our aesthetic culture is a market opportunity to "reintroduce" variation. This is a flawed notion. If you succeed in changing a piece of our aesthetic culture, then you will have successfully spurred the mass-adoption of your personal brand of blandness. You may have gotten rich in the process, but you will be a failure in your stated goal.

Counterculture exists for a reason

Re: The age of average

#213

Earlier quoted context omitted.

Film is much less creative. But look at television and you see a different story. We have far more creativity and variety than ever before.

I don't see any novel TV. The last truly novel TV format was probably the different reality TV formats which exploded 20 years ago and kind of took over everything. Netflix which has dropped billions of dollars on TV basically decided to just copy every format which was successful on cable TV, and has invented nothing novel as far as I can tell except for the interactive TV specials ( https://help.netflix.com/en/node…

If you expand TV to include youtube and other streaming services, in a sense we're in an age of unprecedented choice.

You want to watch someone building a robot? Or building a sailboat from scratch? Smelting iron in a furnace they built themselves out of clay? Blacksmithing? Welding? Reviewing PC-98 Visual Novels? Taking apart LED lights? Picking locks? Shooting antique firearms? Using a tatoo-removing laser on themselves? Restoring classic cars? Fitting powerful rally car engines into classic cars?

We've got all of those, completely free and available on demand.

Back when there were only 4 TV channels, content had to have much wider appeal - requiring both mainstream topics, and keeping things simple enough to be accessible to almost anyone.

Re: The age of average

#214

Earlier quoted context omitted.

Even if they had to ultra-optimize the aerodynamics so all the cars look like the same bar of soap (they don't have to), they could still at least paint the damn soap a different color. But, no. All you see coming out of the factory are white, silver, gray, black, the occasional red and the occasional blue. What's driving this? That's what the article is about. Is it actually pull from customers, or is it push from t…

There are a lot of good reasons for "the AirBNB look. White walls reflect ambient light and can enhance existing light sources. This can help make up for small (i.e: cheap) windows or limited light fixtures. Natural wood is durable but not hard and cold like metal or glass, nor will it break down and end up permeating your cell membranes like plastic. Exposed beams make ceilings more interesting visually but also dam…

Reasonably acceptable coffee without demanding skill (aeropress, barista machine), potentially creating mess (anything using fresh grounds), or needing much in the way of regular cleaning & maintenance (any of the full-service machines which contain a dairy refrigerator). Inexpensive and mostly idiot-proof. Just ignore the grotesque environmental waste of the pods.

Re: The age of average

#215
post #5

Part of the problem within this article is the choice of pictures. The first section states, “In nearly every country all people really wanted was a landscape with a few figures around, animals in the foreground, mainly blue.” They then present 9 pictures that reinforce the concept that people all around the world expect the _same_ thing. But that's simply not true. They didn't take that description and give it to ar…

Agree. The author seems to be experiencing a case of what's known as Baader–Meinhof phenomenon. There may be such thing as the AirSpace look, but this may be driven by cost cutting more than actual style. Exposed brick, exposed air ducts, reclaimed wood, brass plumbing pipe lamps with Edison bulbs... All this is DIY stuff you do when you want to keep your expenses at the minimum while making the place look nice, and…

Eventually all the good wood will be "reclaimed" and you'll start to see synthetic replicas and "genuine reclaimed wood look" hollow plastic panels.

Re: The age of average

#216

I'm always wary of articles like this. The feeling of things becoming mediocre strongly resonates with me, but I am aware that there could be a great many different biases at play. When I was younger, entertainment media felt magical. The complexity and depth of experiences I could get from even a second-rate story was immense. I remember staying up late at night to process the last movie I watched, or feeling that r…

> I barely consume media nowadays, because every book, movie, TV show, video game and song fails to give me an interesting or meaningful experience. I felt this way too until I realized that what I was really experiencing was that my desire to explore outside of my comfort zone had lessened with age. Have you jumped into silent films? Buster Keaton? Have you explored European Atmospheric Cinema? Jean-Luc Godard? Art…

Thank you for this advice. Upon some self-reflection, I think I realize now that I've fallen into this exact trap. The few movies I've recently watched have been the kind of formulaic drivel that I know I'm sick of, and yet I've never felt any desire to watch genres I'm not already familiar with.

I seem to get some perverse kind of satisfaction from reinforcing my nihilistic view of the current state of things while doing absolutely nothing to challenge or improve that perception - and all the while I'm longing for some nostalgic idea of the past.

Re: The age of average

#217

I'm always wary of articles like this. The feeling of things becoming mediocre strongly resonates with me, but I am aware that there could be a great many different biases at play. When I was younger, entertainment media felt magical. The complexity and depth of experiences I could get from even a second-rate story was immense. I remember staying up late at night to process the last movie I watched, or feeling that r…

> I barely consume media nowadays, because every book, movie, TV show, video game and song fails to give me an interesting or meaningful experience. I felt this way too until I realized that what I was really experiencing was that my desire to explore outside of my comfort zone had lessened with age. Have you jumped into silent films? Buster Keaton? Have you explored European Atmospheric Cinema? Jean-Luc Godard? Art…

Some things I found to be 'new'...

Harold Lloyd Safety Last is a comedy silent film that I sat with 2000 other people to watch about a decade ago. There was an orchestra in the pit playing the music that was composed for the film. Talk about laughing until you cried. Magic evening.

Nitin Sawhney has written and performed new music for silent movies from India and Japan. Again performed to full concert halls producing quite a novel experience. A throw of the dice was quite something.

Philip Jeck and Gavin Bryars' The Sinking of the Titanic played with a small 1917 style dance band. Projected visuals cut from contemporary newsreel film of huge ocean liners and crowds playing against Jeck's turntable based improvisations. A magic and elegiac evening.

The common thread for me is performance I think.

Re: The age of average

#218

What the article describes is correct, but I don't think the words "average" or "homogeneity" or "conformity" are the right terms, as they seem to carry negative connotations here. Rather, the right word is "convergence". The point is, people like certain things aesthetically. It used to be that artists and designers were still trying to figure out what looks good, and trying all the things. But now we've tried so ma…

They did similar studies to determine the looks of an ideal romantic partner. The resulting look was very close to the average of all available romantic partners. However, that doesn't mean that individuals don't have different preferences. It is the same if you do a study of people's favourite colours. The average result will have little to do with people's personal preferences.

These designs are not people's preferred designs, just those that everyone least dislikes.

Re: The age of average

#219

Ironically, this reads like any other repetitive blogpost running with a half-baked premise. To me, the author is mostly describing culture. Things look a certain way at a certain point in history because of the averaging effects of culture. Houses from the 1950's look like houses from the 1950's. Fashion from the 1970's looks like fashion from the 1970's. Coffee shops from 2020 look like coffee shops from 2020. The…

Totally agree.

However, I think that this current generation is fundamentally different because of a different balance between culture and counterculture driven by demographic changes.

The 50s through to the 90s were all time periods when the population was predominantly youthful, and far more likely to belong to belong to counterculture movements. Because there was a lot of them, they made up a significant market, and so advertisers would pick up counterculture movements.

But in modern times, there are a lot of baby boomers who are pretty old. Their tastes are far less likely to change at this point, there are a lot of them, and they have a lot of money.

Give it 10 years, and hopefully we will start to see some more variety. Variety is the spice of life as they say...

Re: The age of average

#220
Although they weren't mentioned, social media and streaming video are the most striking cases. There's one flavor of social media website and it sucks. It's the same infinite scrolling page of 30s attention grabbing headline/video/images posted by the same people on the same 5 or 6 websites made by the same set of engineers. There are minor variations, but they're better described as "positioning" than truly differentiated experiences. What makes instagram "better" (or worse) than tiktok or twitter? It's the same soup filling the contours of the same, slightly differently shaped bowl.

Streaming video is even less differentiated. Every player looks more or less the same now and the content is largely fungible between platforms. It used to be that Netflix had superior selection and had the best player, but content has been balkanized and every platform looks and works roughly the same way. Almost every platform is now targeting the same type of content: low cost, easy to mass produce, and mass consumable. I will give youtube and twitch credit for being quite different -- at one time. Now, for whatever reasons, these services seem like they're on a steady march towards homogeneity too.

There are signs of the phenomenon the article describes everywhere and it seems to have happened across most artistic and business disciplines around the same time period. I would be very curious to know the ages of some of the posters in this thread since there are some interesting differences in opinion/experience. If you see it, you see it and feel it everywhere, but if you never saw what life was like before there's no way to make any kind of comparison. There were places and services and things objects that did not even attempt to cater to average expectations. That difference was real, in ways both tangible and abstract. This article won't resonate with posters in their 20's like it does for those in their 40's.

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