What the article describes is correct, but I don't think the words "average" or "homogeneity" or "conformity" are the right terms, as they seem to carry negative connotations here. Rather, the right word is "convergence". The point is, people like certain things aesthetically. It used to be that artists and designers were still trying to figure out what looks good, and trying all the things. But now we've tried so ma…
Another essay that I can't find anymore called it "expedience." As in, we all converge on the same products not because they are the best, but because they are "good enough"