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I'm interested what this will look like in 5 years. Apple's ecosystem is currently hostile to the largest market for A/VR so far, gamers. However if there is one company I would bet to pull a completely brand new market segment out of their ass it would be Apple. Should be exciting to watch.
That's how Apple/Cook should refer to Apple VR/AR.
Under promise, over deliver.
Projecting 1m unit sales the first year is nutty. Sure, they might sell that many. And then what?
Also, the initial models should be over priced, specifically targeting sexy use cases. Ridiculously expensive, maximally awesome, hype building applications. Like telemedicine, protein folding, and walking tours of fictional settlements on Mars.
Let people imagine and build boutique applications for a couple years, normalize the emerging market, before introducing a consumer mass market model.
Apple has come a long way from the time when not even the engineering team working on a product would know what it really was until Steve Jobs unveiled it on stage. Now everything gets leaked like at every other company. Did Apple even have a hundred executives in 2008?
https://www.quora.com/unanswered/What-is-it-like-to-attend-a...
Earlier quoted context omitted.
As I understand it, Apple is expected to only introduce a VR headset this year, like the new Sony VR headset or the high end Oculus. Apple’s AR headset is still many years away.
The article is about “mixed reality” headset, whatever that is.
Initial product will be weak, just like the original iPhone (no App Store, slow, poor battery life, etc) and Apple Watch (no development, no health tracking, small screen, poor battery life). The thing about Apple is not to judge based on v.1 but to watch the iteration. They are the most persistent company in the world. Compare to Google which seems to have ADHD. Apple will iterate and iterate and in 5 years we’ll al…
To build upon your argument…
The art is in being strong out of the gate in the correct one or two dimensions.
To try and be perfect on all dimensions and depend on concomitant perfect synchrony is a big reason why products like Stadia fail.
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> and suddenly they'll have a real market to compete in With ads. Good luck, Meta.
FWIW, this is exactly the sort of 400 IQ chess play Mark Zuckerberg has been playing for the past half-decade, and the one this website has kicked the piss out of him for time immemorial. So which is it? Is VR a dehumanizing medium with no redeeming qualities, or is it a horizon of content and potential yet to be unlocked? It feels like HN's opinion on it changes every 15 minutes. Personally, I think VR is a bust. Th…
Why place an opinion on ‘hacker news’ as if it is an individual mind?
Hacker News isn’t one person constantly changing their mind it’s a hive of constantly shifting debate about a new technology and all that implies.
It would be weird if the opinions were uniform and unchanging.
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Yeah but $3K.
During a recession with mass layoffs of wealthy tech types who’d otherwise have the cash and curiosity to buy.
Unless a new round of layoffs starts because of gpt-4 powered apps.
Apple has come a long way from the time when not even the engineering team working on a product would know what it really was until Steve Jobs unveiled it on stage. Now everything gets leaked like at every other company. Did Apple even have a hundred executives in 2008?
The "Top 100" thing has been going on for some time. The first I heard about it was certainly when Steve Jobs returned. In fact I remember it struck me how "Jobsian" it was: to create in-the-circle and out-of-the-circle groups. Unsurprisingly this is when you started seeing political jockeying, coattail riding and all the other rather gross human behaviors I had not experienced at Apple up until then.
Decision-making doesn’t scale, so there’s a practical reason not to have thousands and thousands of people in that decision-making ring.
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