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I disagree with your premise. The two previous "compromises" you cite are both examples of giving you what you want, instead of what you said you want. While your anecdotal data says that you are annoyingly misled by that, I'm sure there's a measure of selection bias there, and I'm sure Google has a lot more than anecdotal data. I'm a bit confused by the recent outcry about relevance. Do people disagree that social s…
The thing about social relevance is it has to still be relevant. Some of the examples out there, like linking to Google+ profiles that aren't updated vs twitter profiles that are, throw relevance right out the window in the favor of a “social” link. In essence, if they can't get those social signals via fb or twitter, they simply shouldn't use them. Trying to build your own social network that is getting questionable…
Bootstrapping the social product by funneling your actually successful product's users into it seems like a fairly obvious and reasonable approach to me. (I'd rather not get into an antitrust argument here, since that's been done to death, and I find it pretty uninteresting to begin with.)