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Could we make the web more immersive using a simple optical illusion?

shopify.github.io

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Re: Could we make the web more immersive using a simple optical illusion?

#191

The web is plenty immersive when there aren’t 84738473 ads and user hostile UX layouts and popups and shifting layouts and all the other things everyone ought to already know are bad.

The alternative is that nearly everything worthwhile is now behind a paywall, which is the reality now. HN audience can afford the paywall. However, large number of people in world cannot. Piracy is not a sustainable solution either.

Re: Could we make the web more immersive using a simple optical illusion?

#192
post #149

Imagine, for example, opening your favorite brand’s website and being presented with a miniature virtual storefront. You could look at their most popular products as if you were standing on a sidewalk peering into their shop. I imagined this as instructed as was simultaneously bored and depressed. Why does it always have to be about shopping.

I imagine a youtube where the ads would pause as soon as you don't look at them anymore. Like that one black mirror episode. But yes, first promote some gimmicky fun stuff to get the foot in the door and when it has arrived, show the real face.

The other way around, for sure, to distract and make you look back at the thing moving in the corner of your eye.

Re: Could we make the web more immersive using a simple optical illusion?

#193
Are there any phone apps that do this kind of head tracking using the front-facing camera? I imagine this would simplify the camera calibration setup since most phones have a known geometry relating the camera to the screen location, unlike most webcams

Re: Could we make the web more immersive using a simple optical illusion?

#195

The techniques themselves are very cool and inspiring. That said, the reason such things do/don't take off isn't about how cool they are, generally. It's about how useful they are. Even for games, immersion and realism are secondary to gameplay. For most applications, it's hard to see how a "realistic window" is useful. A flat paper, paper-like screen is better to read off, for example. Cool tech. Definitely worth ex…

Just apply this to CAD or 3D modeling software.

I can also see doctors having a use for this tech

Re: Could we make the web more immersive using a simple optical illusion?

#196
post #72

Earlier quoted context omitted.

Unfortunately it's stuff like this that's poisoned otherwise cool new tech for me. I can't help but wonder "how will this be used to advertise to me?"

Or invade my privacy otherwise

Yes, it'll be used for workplace monitoring to generate easy to measure and rank KPIs for review time.

Research indicates the ideal reading speed for corporate PR emails is 40 wpm and your teamwork KPI at review time will be stack ranked based on how close you move your eyes to the ideal 40 wpm reading rate.

Re: Could we make the web more immersive using a simple optical illusion?

#197

Cynical take: Seems like an excuse for Shopify to add eye tracking to product pages for ad analytics

I'd imagine not many people are willing to give the webcam permissions to e-commerce shops.

They will during the next lockdown when its give permission or don't order food online to eat.

Re: Could we make the web more immersive using a simple optical illusion?

#198
There is no value in reading text and looking at flat images in 3D and there are significant reductions in usability.

The reality is the fixed flat scrollable page was a huge step up from the real world reading experience.

Reintroducing 3D in a 2D space in a real 3D world is beyond useless without a dramatic shift in what media is consumed. And there is no atomic element of media right now that might benefit other than Instagram adding lights-box size 3D image to its feed for ads.

Wait… oh no…

Re: Could we make the web more immersive using a simple optical illusion?

#199

This is the perfect example of a really cool solution desperately looking for a problem

A flat screen is a problem if you’re designing a 3D object. The flat screen is also a problem if you’re trying to figure out what’s wrong with a patient with flat charts.

Imo the real problem is more a lack of imagination mixed with too much fear.

Re: Could we make the web more immersive using a simple optical illusion?

#200

The fire phone did this 7 years later with 4 front facing tracking cameras and nobody cared

Relevant video by DankPods: https://youtu.be/nJRYDbV7jr0

He managed to get a brand new in box one, not spoiling if it works or not you'll have to watch to find out...

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