Artificially limiting production on a secret recipe liqueur is a great tactic for turning what could be a commodity into more like a Veblen good. The opposite has happened to Campari, where you can now buy a ton of different red-hued craft aperitivo with similar flavor profiles. The article missed out on mentioning the best Chartreuse-based cocktail though: The Last Word. It’s absolutely sublime. https://en.wikipedia…
Where has all the Chartreuse gone?
31–40 of 166 posts
Re: Where has all the Chartreuse gone?
#32Living in Grenoble (25km away from Voiron where the Chartreuse is made), I welcome this decision. I'd hate to see Chartreuse (also the name of the local mountain range where the monks' monastery is based) become industrialized to the point where its authenticity is lost, for the sake of global market supremacy. For an alternative, try Genepi. It's not a brand name, but another type of artisanal liquor made out of a c…
Is it not made by the same monks?
The recipe is simple enough too: 40 strands, 40 days in 40º, 40 sugar (cubes), for a liter.
Though in modern recipes it's usually macerated in pure neutral alcohol which is then diluted to 2x, and the sugar is usually ~halved (but to taste): ~300g sugar per liter is a lot, the goal of the sugar is to mellow the genepi so 100~150g is usually sufficient.
Re: Where has all the Chartreuse gone?
#33Artificially limiting production on a secret recipe liqueur is a great tactic for turning what could be a commodity into more like a Veblen good. The opposite has happened to Campari, where you can now buy a ton of different red-hued craft aperitivo with similar flavor profiles. The article missed out on mentioning the best Chartreuse-based cocktail though: The Last Word. It’s absolutely sublime. https://en.wikipedia…
Alas, the Last Word was mentioned in passing, just not especially favorably: > It’s honestly inspiring that the monks refuse to see their earthly purpose as satisfying the demands of some knucklehead mixologist doing his little riff on the Last Word at some lame speakeasy in some third-tier city. Which is a shame, because it is a fantastic cocktail.
Re: Where has all the Chartreuse gone?
#34This kind of act is simply great, it questions about the meaning of our productive system: do we produce because we simply want to sell more / becoming richer ? Is it possible that we produce for the sake of keeping a tradition alive, or to share what is locally available without disrupting the locality ? These monks have just made clear answers to these questions.
Re: Where has all the Chartreuse gone?
#35Probably a good decision even for the customers. Single-malt Scotch blew up in popularity decades ago, and my favorite brands just weren't the same after about the 1990s. I've stopped even trying.
I was born in the early/mid 90s so I haven't experienced what it was "before", but can you expand? I'm a big enjoyer of whisky so I'm interested in what changed for you.
This isn't inherently bad. There are some mind blowingly good options (Octomore et al) that fall under the NAS umbrella, just a different set of products to what may have traditionally been seen as a defining production technique.
Re: Where has all the Chartreuse gone?
#36Re: Where has all the Chartreuse gone?
#37Earlier quoted context omitted.
Same here (ENSERG/Phelma). I find it funny that the name for Chartreuse + Hot chocolate in English is "Verte chaud" (I'll skip the conjugation error), while it's "Green chaud" in French.
That's because marketing people in France have to use English words for everything, for some reason. They think it sounds cool but in this case it is really ridiculous.
Re: Where has all the Chartreuse gone?
#38Living in Grenoble (25km away from Voiron where the Chartreuse is made), I welcome this decision. I'd hate to see Chartreuse (also the name of the local mountain range where the monks' monastery is based) become industrialized to the point where its authenticity is lost, for the sake of global market supremacy. For an alternative, try Genepi. It's not a brand name, but another type of artisanal liquor made out of a c…
Source, I live there.
Re: Where has all the Chartreuse gone?
#39Artificially limiting production on a secret recipe liqueur is a great tactic for turning what could be a commodity into more like a Veblen good. The opposite has happened to Campari, where you can now buy a ton of different red-hued craft aperitivo with similar flavor profiles. The article missed out on mentioning the best Chartreuse-based cocktail though: The Last Word. It’s absolutely sublime. https://en.wikipedia…
Alas, the Last Word was mentioned in passing, just not especially favorably: > It’s honestly inspiring that the monks refuse to see their earthly purpose as satisfying the demands of some knucklehead mixologist doing his little riff on the Last Word at some lame speakeasy in some third-tier city. Which is a shame, because it is a fantastic cocktail.
Re: Where has all the Chartreuse gone?
#40“satisfying the demands of some knucklehead mixologist doing his little riff on the Last Word at some lame speakeasy in some third-tier city.” This has to be the shittiest most pretensions statement I’ve read all year.