Where has all the Chartreuse gone?

#1

Post by helsinkiandrew » Tue, Feb 28, 2023, 8:04 AM UTC

Where has all the Chartreuse gone?
everydaydrinking.com

Re: Where has all the Chartreuse gone?

#2

Post by arthurofbabylon » Tue, Feb 28, 2023, 8:56 AM UTC

Chartreuse is an incredible liqueur with an incredible story. See NYTimes' "An Elixir From The French Alps, Frozen in Time" [1]. I see chartreuse's story as an inspiration for craftspeople: great workspace, integration with more abstract values, emphasis on quality, reflecting the landscape.

1 - https://www.nytimes.com/2020/12/17/business/chartreuse-monks...

Re: Where has all the Chartreuse gone?

#3

Post by franky47 » Tue, Feb 28, 2023, 8:59 AM UTC

Living in Grenoble (25km away from Voiron where the Chartreuse is made), I welcome this decision.

I'd hate to see Chartreuse (also the name of the local mountain range where the monks' monastery is based) become industrialized to the point where its authenticity is lost, for the sake of global market supremacy.

For an alternative, try Genepi. It's not a brand name, but another type of artisanal liquor made out of a cocktail of mountain plants and herbs. Taste can be lighter than Chartreuse, but it warms you up just as well after a day of skiing.

Re: Where has all the Chartreuse gone?

#4

Post by se0 » Tue, Feb 28, 2023, 8:59 AM UTC

I studied in Grenoble (near Voiron where the Chartreuse is made) and had a lot of hangover because of it. The "party-cocktail" over there is TNT (Tip'n'top) : Chartreuse / Vodka / Orangina on shooters.

Good memories.

Re: Where has all the Chartreuse gone?

#5

Post by mrmincent » Tue, Feb 28, 2023, 9:02 AM UTC

Good on them for keeping focus on what is important to them, not everything has to be scaled out and available everywhere at all times.

Re: Where has all the Chartreuse gone?

#6

Post by oh_my_goodness » Tue, Feb 28, 2023, 9:04 AM UTC

Probably a good decision even for the customers. Single-malt Scotch blew up in popularity decades ago, and my favorite brands just weren't the same after about the 1990s. I've stopped even trying.

Re: Where has all the Chartreuse gone?

#7

Post by franky47 » Tue, Feb 28, 2023, 9:08 AM UTC

Chartreuse was featured in Tarantino's "Death Proof" (by Tarantino himself):

https://www.youtube.com/watch?v=OTw5lvr7afM

> The only liquor so good they named a color after it (#80FF00)

Re: Where has all the Chartreuse gone?

#8

Post by franky47 » Tue, Feb 28, 2023, 9:12 AM UTC

se0 wrote: post #4

I studied in Grenoble (near Voiron where the Chartreuse is made) and had a lot of hangover because of it. The "party-cocktail" over there is TNT (Tip'n'top) : Chartreuse / Vodka / Orangina on shooters. Good memories.

Same here (ENSERG/Phelma).

I find it funny that the name for Chartreuse + Hot chocolate in English is "Verte chaud" (I'll skip the conjugation error), while it's "Green chaud" in French.

Re: Where has all the Chartreuse gone?

#9

Post by cnity » Tue, Feb 28, 2023, 9:13 AM UTC

oh_my_goodness wrote: post #6

Probably a good decision even for the customers. Single-malt Scotch blew up in popularity decades ago, and my favorite brands just weren't the same after about the 1990s. I've stopped even trying.

I was born in the early/mid 90s so I haven't experienced what it was "before", but can you expand? I'm a big enjoyer of whisky so I'm interested in what changed for you.

Re: Where has all the Chartreuse gone?

#10

Post by joeblubaugh » Tue, Feb 28, 2023, 9:13 AM UTC

Guess us undeserving drinkers in our “third-rate cities” can just go pound sand?

Sounds like a good decision for the monks but that’s a lot of condescension for someone who lives in Philly of all places.