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Pages With Too Many Ads Above The Fold Now Penalized By Google

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Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#51

Earlier quoted context omitted.

This is how it looks without AdBlock. http://imgur.com/3pOyK

To be fair, I only see the three ads above and none on the right. Still, is this what Google refers to as 'above fold' location ?

Yep, that is what they're referring to. The term comes from newspapers, which are shipped folded across the middle, so that only the half of the front page that's "above the fold" is immediately visible. The web design community adopted the term with essentially the same meaning: the part of the page that's visible when you first get there. So yes, those ads are decidedly above the fold.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#52

Yeah, too many ads above the fold sucks: https://img.skitch.com/20120121-rwyw8bm7mhu86ptrjuq1mpfqg.jp...

I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.

[deleted]

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#54

Yeah, too many ads above the fold sucks: https://img.skitch.com/20120121-rwyw8bm7mhu86ptrjuq1mpfqg.jp...

I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.

Regardless of whether the product search stuff counts as an ad or not, the six items on the right definitely do.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#55

So many issues with the internet seem to devolve into the same thing: a fight over who gets to show ads to the naive user. Eventually Google itself will be showing "too many ads above the fold". Does anyone doubt it? Gaming the search engine to be numero uno on the SERP is one thing. But proclaming a penalty for websites that have "too many ads"? That seems like it's for users to decide, not Google. Not to mention hy…

Huh? That's why you go to a search engine -- so that it decides what good content is and the user doesn't have to (or at least they only have to do so in a dramatically-reduced-dimensional space).

When Google sends me to the worst of these kinds of sites, I become extremely annoyed...at Google. So yes, we can and should "penalize" Google, but on metrics like quality of results (which includes the ads being shown). In an ideal world I'm replacing having to separate the wheat from the chaff of the entire internet with having to separate the wheat from the chaff of the search engine market, and I'm going to favor a search engine that does a better job.

In other words, as a user, "since Google is a website that uses ads, and they're going to favor websites that use fewer ads, aren't they hypocritical?" is not a question I care about even a little.

What I do care about, among other things, is having a search engine that doesn't show me useless crap.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#56

Earlier quoted context omitted.

I count three ads above the fold. I believe the results below those top ads are still search results, just presented in different modalities.

Regardless of whether the product search stuff counts as an ad or not, the six items on the right definitely do.

The three in the center are in a box that says "Ads". I think they count. And all six down the right side count too. Targeted ads are still ads, even if they're relevant.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#57
post #40
post #23

This change also needs to penalize pages with full screen ads that are not always being shown (NY Times among others do it). Can anyone at Google confirm or deny whether these types of pages are being penalized?

Since when did Google become the Internet police? Seriously, I don't think it's their role to penalize anything you find annoying online.

It's Google's service, it's Google's web-spiders, and it's Google's attempt to deliver useful content to their own customers. How is it NOT in Google's interest to police the links they present to visitors of Google's own properties?

If you don't like it, use Yahoo!.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#58

So many issues with the internet seem to devolve into the same thing: a fight over who gets to show ads to the naive user. Eventually Google itself will be showing "too many ads above the fold". Does anyone doubt it? Gaming the search engine to be numero uno on the SERP is one thing. But proclaming a penalty for websites that have "too many ads"? That seems like it's for users to decide, not Google. Not to mention hy…

Huh? That's why you go to a search engine -- so that it decides what good content is and the user doesn't have to (or at least they only have to do so in a dramatically-reduced-dimensional space). When Google sends me to the worst of these kinds of sites, I become extremely annoyed...at Google. So yes, we can and should "penalize" Google, but on metrics like quality of results (which includes the ads being shown). In…

The fact that they have to make changes to their system in order to not have useless crap appear at the top of the results tells us something: either people are searching for crap or the portion of the web Googlebot is crawling is full of crap.

Neither is something the search engine can fix for you.

With respect to the later idea, the search engine may in fact be contributing to it by encouraging more crap to be created, because it easily percolates to the top of their "intelligent" results and users blindly click on result #1. And no doubt many users see these results as equivalent to "the web". Whatever Google returns, to them, that's "the web".

You can think about the web through the lense of "search engine results" and evaluate the web based on whatever is returned from your search engine queries.

Or you can think of the web as a huge mess of websites some of which are useful, most of which are crap and many of which an aggressive search engine might index.

Are you evaluating search results, or websites?

I'm evaluating websites, individually. Because that is what the web is. To me, Google is not the web. Google might give me some clues about some sites. They do an enormous amount of grunt work crawling them.

But it's up to me to do the final evaluation. To decide whether a site is useful or whether it is crap.

And there are other ways to discover websites besides using Google. How do you think Google learns about existing and new websites? Voluntary disclosure by the webmasters?

It sounds like you want someone to evaluate websites for you. I doubt you are alone in that regard.

This is not a new problem.

However, unlike you, I do not see Google as providing any viable solution.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#59
> "(Side note, that yellow color around the ads in the screenshot? It’s much darker in the screenshot than what I see with my eyes. In reality, the color is so washed-out that it might as well be invisible. That’s something some have felt has been deliberately engineered by Google to make ads less noticeable as ads)."

Sounds like the author needs to go through the process of correctly setting up his monitors using the Apple provided tool in System Preferences, I have absolutely no problem seeing the yellow box in Google's search results.

Re: Pages With Too Many Ads Above The Fold Now Penalized By Google

#60
post #7

Earlier quoted context omitted.

Completely true. http://www.google.com/search?btnG=1&pws=0&q=breast+r... There are 11 paid links and 10 organic. At least 75% of the above-the-fold content is ads.

Only one ad, no Adblock: http://i.imgur.com/35ZjK.jpg I think Google likes me :P

This was my experience as well. Are you outside of the US?
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