Earlier quoted context omitted.
Where can we buy this data? Let’s say someone shops for baby clothes locally, and my family runs a day care center in that same location. How can we actually market to them? Does the store use their credit card purchases and tie them to a way to actually contact this person, like an email?
There are oodles of data brokers out there: axciom, neustar, etc. Facebook ads would be the quickest way for a small time daycare to target to local shoppers.
Specifically want to target people who bought baby stuff, or went to a pediatrician etc. Considered approaching local paediatricians to cross-promote.
The ideal would be if there are public records of births in the local hospitals, do those exist? Then one could look who was born 2 years ago and send a mailer to the address listed (by name) or call the number listed (in some phonebook) for those who opted in.
Any baby registries on Amazon or something publicly accessible?
I’d appreciate any ideas you all might have. I want something that is legally available. What do these data brokers actually sell?