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Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

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Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#61

Earlier quoted context omitted.

Recently I’ve noticed multiple grocery store chains posting notices about how they no longer accept cash. A couple as of the new year.

Isn't that illegal?

Only illegal to not accept cash for debts. A merchant can refuse to do business with you in cash since you're not in debt at the checkout counter (as no transaction has occured)

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#62
post #7

Earlier quoted context omitted.

This is fine, but it's not really about tracking you , it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to mail flyers is a bonus but not the end goal.) The only viable solution that comes to mind is to shop at places that don't perform this sort of tracking/loyalty card/etc. and continue to pay in cash. The only stores around me that fit this bil…

> his is fine, but it's not really about tracking you, it's about tracking the habits of shoppers in aggregate, of which you are a participant. (Yes, having your real address to mail flyers is a bonus but not the end goal.) Like hell it is. This is an article about Target back in 2012, that identified a pregnant underage girl purely from her purchasing record. 11 years ago. https://www.forbes.com/sites/kashmirhill/20…

This one got a lot of coverage for how accurate it was, but we just ignore when it gets it wrong. For example, I've recently gotten a few mailings about signing up for Medicare once I retire in a few months - except I'm like 30 years away from it.

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#64

Sometimes it feels ridiculous how much OPSEC I need to employ to buy anything at the grocery store. I walk or bike to the store to not reveal a license plate. All radios and sensors on my handset are turned off. I wear a mask to thwart facial recognition cameras. I pay cash.

IME at Safeway if you don't use a "club card" you end up paying nearly double for many items. Are there ways around this?

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#65

Earlier quoted context omitted.

I googled "Jenny's Number" thinking it was a SaaS platform

I’ll save the next person some googling - it is a hit song from 1981 by Tommy Tutone. https://youtu.be/tHL2XeuA6Yg Here’s a few examples of what happened to people who had that number: In 1982, WLS radio obtained the number from a Chicago woman, receiving 22,000 calls in four days. In 1982, Southwest Junior High School received up to two hundred calls daily asking for Jenny in area code 704. More examples on Wikipedi…

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Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#66
post #4

Nothing really is done with this data, ultimately. It gets fed to 'analysts' who make models, and if those models don't agree with the decisions the executives are already making, it just gets ignored.

Would be a shame if it leaked though, wouldn't it? I could imagine healthcare companies would be very interested in the metadata surrounding prolific consumers of junk food, smokes, booze, etc. Wouldn't be too hard to use parallel construction to modify rates given the current "market".

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#67

> Location: Your precise physical location in the store (with your consent), including when you enter and leave a store (Kroger app, GPS, and Bluetooth beacons inside stores) Can someone comment on how a store can identify my Bluetooth address if I never pair with anything in the store? Do apps have access to the Bluetooth MAC? If the app is not running, can the store still identify you using Bluetooth? Is there some…

7-Eleven has this feature. I remember poking around their American iPhone app and they had libraries for this functionality.

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#68
post #55

I know Kroger (or QFC) has been doing this for ~6 or 7 years. My wife would start getting targeted ads for things that were in areas we lingered around for more than a few seconds. FWIW Lowe's does the same exact thing. Probably IMEI harvesting but IIRC Lowe's is looking at or has implemented facial recognition. If not to identify your face outright, at least to see what you're focusing on in-store. More reason to sh…

One way to see the level of indoor location precision available to them is to open the mobile app in-store map of a retailer which often shows a little real-time dot to represent your location.

(Readers should note, of course, that this is willingly giving them loads of data from that device)

Target's in particular is crazy precise in-app.

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#69

Sometimes it feels ridiculous how much OPSEC I need to employ to buy anything at the grocery store. I walk or bike to the store to not reveal a license plate. All radios and sensors on my handset are turned off. I wear a mask to thwart facial recognition cameras. I pay cash.

They have your fingerprints!1!!

Or are you wearing gloves?

They have your genes.

Or are you wearing clothing which limits the spread of particles from your skin and hair?

Well. At least they could have. If they really wanted to. Or anybody else.

Re: Forget Milk and Eggs: Supermarkets Are Having a Fire Sale on Data About You

#70
At my local store, the checkout clerks keep pushing me to get a loyalty card. I tried to engage once and start a conversation about privacy, but ended up walking away from the conversation feeling a little like a conspiracy theorist. But thanks to working in tech, I know this data is being tracked, bought, and sold behind the cute "loyalty" branding. I wish I knew of a good way to convince ordinary people to value their privacy, or at least not mock others who care about privacy.
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