Apple's underlying economics haven't changed, so they have not had any reason to over-hire in the first place. Amazon, Google, Meta, Shopify and others are all e-commerce based. There was a clear trend that e-commerce had shifted up due to the pandemic, and looked to be permanent. That bet was wrong, so they all had layoffs. Other companies were willing to hire lots of developers because the ROI on devs was good comp…
Amazon, Google, and Meta all seem to make riskier bets, too. Both strategies make sense—make big, risky investments, or grind out more profits in existing, highly lucrative markets.
Apple avoids job cuts because it didn’t overhire like Google and Amazon
121–130 of 439 posts
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#122> Apple, meanwhile, was more cautious. Its headcount increased just 20% from 2020 to 2022 At Apples size this is still pretty huge. At least, I thought it was until I saw that Amazon, Meta and Salesforce basically DOUBLED in 2 years. If this data is correct isnt that insane? How can you effectively double orgs of this size over a 2 year period? Its not like a startup with 50 people or something. I guess I was out of…
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#123Apple's underlying economics haven't changed, so they have not had any reason to over-hire in the first place. Amazon, Google, Meta, Shopify and others are all e-commerce based. There was a clear trend that e-commerce had shifted up due to the pandemic, and looked to be permanent. That bet was wrong, so they all had layoffs. Other companies were willing to hire lots of developers because the ROI on devs was good comp…
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#124> Apple, meanwhile, was more cautious. Its headcount increased just 20% from 2020 to 2022 At Apples size this is still pretty huge. At least, I thought it was until I saw that Amazon, Meta and Salesforce basically DOUBLED in 2 years. If this data is correct isnt that insane? How can you effectively double orgs of this size over a 2 year period? Its not like a startup with 50 people or something. I guess I was out of…
High performing public tech companies went totally insane and doubled their head counts. Everyone else was a cargo cult with an open checkbook so they insanity-squared their head counts. No one could possibly manage such a gigantic influx of knowledge workers so resources were obviously being poorly allocated industry-wide. This first had an impact on low performing public companies, followed by the higher performing public companies, and then the cargo cults.
The places that didn't go insane were not only unaffected but stand to benefit immensely.
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#125Earlier quoted context omitted.
> They are probably one of the best run companies in the world. I would disagree with this. Although their risk is spread much better than it was in the early 00s, a huge amount of their recurring revenue right now teeters on the brink of destruction in the form of their 30% app store cut and the walled-garden nature of their app store. All it would take is a morally principled, non-lobbied regulator to step in and r…
Playing the game according to the current rules seems preferable than playing the game according to rules that may or may not come into existence. Also, they will still be one of the, if not most, profitable businesses in the world even if they lose all the App Store revenue, so it does not seem reasonable to expect more.
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#126Earlier quoted context omitted.
I'm saying they have over-extended to the point where they are begging for regulation. Much wiser to not over-extend to the point where regulators are pissed off. Now they could lose it all instead of having a more reasonable rate. At this point they should self-regulate, like any misbehaving child who realizes they are in the wrong should before they get punished. It's not a risk and it's not going to hurt their sto…
So what should they have done? Conceded to a group of Epic type companies on a VIP-type basis so regulators don't eat their lucrative subscription model? Without bigco lobbying the gov I doubt there'd be as much regulatory pressure. So the best bet might have been to work with the major companies hiring lobbyists and getting PR. Rumour is Apple is opening up side-loading so the "walled garden" thing might be neutered…
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#127Earlier quoted context omitted.
> Most layoffs are happening in growth businesses that aren’t even profitable on paper. Google? Facebook? Microsoft? All very profitable, all doing layoffs.
> on paper This is the important word. Although Alphabet, Meta and Microsoft overall are profitable there are parts of it that a) was (and still not profitable) and b) was in demand in the last three years but are now softened enough that it turns "okay, unprofitable but manageble" into "this has become a money pit". Since that they are cutting off anyway, why not throw laggards and undesirables into the mix? I estim…
"Almost 20 years in, Facebook is still growing. The social network now has 2 billion daily active users, Meta reported alongside its fourth-quarter earnings. The report marks the first time Facebook, which added 16 million users last quarter, has reached 2 billion daily users." https://www.engadget.com/facebook-2-billion-meta-q4-2022-ear...
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#128You mean to tell me that Apple could have created thousands of high paying jobs, if only for several years, but didn’t. And this is good? I can never remember who to be mad at. More seriously, I realize this is just clickbait, but I wonder how you could determine objectively which approach (hiring slow and needing to catch up, hiring medium, hiring fast and needing to fire) is “better for business”. Seems very hard t…
> You mean to tell me that Apple could have created thousands of high paying jobs, if only for several years, but didn’t. And this is good? Yes, I consider it good management and judgement. Apple is a company, not some charity. Amazon, etc didn't hire out of the goodness of their hearts they felt they could capitalize on something that didn't materialize.
Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#129Re: Apple avoids job cuts because it didn’t overhire like Google and Amazon
#130Earlier quoted context omitted.
Playing the game according to the current rules seems preferable than playing the game according to rules that may or may not come into existence. Also, they will still be one of the, if not most, profitable businesses in the world even if they lose all the App Store revenue, so it does not seem reasonable to expect more.
Companies of this size need to play the long game, but quarterly OKRs and a beuracratic structure ensure they only ever play the short game. The 30% is great this quarter and next quarter, and every quarter until the quarter where it goes away completely. Keeping it this high is extremely risky behavior, literally taunting for regulation.
The App Store model has served them well for years. If it stops serving them well next quarter, so what?