Earlier quoted context omitted.
It looks like the large size is mostly just solar panels (I'm assuming that's what they were; they could have been 'sails' to help steer it) and their scaffolding. From some of the available photos there's two wings, each with eight panels. There's a tradeoff between the weight of the solar panels vs simply using batteries (though batteries don't like the cold, and solar panels do), so I think maybe they were hoping…
especially compared to satellites It is a lot easier to take pictures and collect data at 60,000 ft (balloon) than from a satellite in low earth orbit, which is closer to 6,000,000 ft.
Now compare that challenge to simply setting up a shell company and purchasing 15-30cm commercial satellite imagery in their choice of bands.
Commercial satellites can generate 15-30cm images good enough to tell what make and model a car is in a parking lot. https://blog.maxar.com/earth-intelligence/2020/introducing-1...