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Earlier quoted context omitted.
You don't have to have clicked on an ad to have been influenced by one.
Yes, but CTR and conversion metrics still matter to ad buyers. It's much more difficult to measure the influence on my subconscious and attribute that.
The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
- waste the budget of annoying/scam ads in hope that in the future I'll see less of those
- support the content creator
Earlier quoted context omitted.
You don't have to have clicked on an ad to have been influenced by one.
Yes, but CTR and conversion metrics still matter to ad buyers. It's much more difficult to measure the influence on my subconscious and attribute that.
I could never figure out if advertisers don't know what's going on, or they merely don't want to know. I get the feeling that companies value brand perception so heavily they don't know they're getting ripped off by the distribution networks. Or, individual ad executives just want people to talk about their ad at the water cooler, so don't purchase ads to most efficiently use their employer's marketing budget, but rather maximize impressions to inflate their personal brand. Like I said, I don't know; maybe everyone knows about all of these things and they think untracked ad impressions are worth what they're paying. It's a mystery to me, but I'm somewhat surprised the traditional ad industry is alive and well.
(The really insidious new form of advertising are paid endorsements and rigged reviews. If you search for "best X 2023", 100% of the results are ads presented as research. Truly evil and ruined ... everything.)
The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
I'm clicking somewhat often on youtube ads, because there's no way to escape them without the content blocker, so you have to watch the ad anyway. So if I have to wait anyway until the ad ends, I just waste aditional click. But I never buy anything nor have any interest in the advertised product. I do this mainly for 2 reasons: - waste the budget of annoying/scam ads in hope that in the future I'll see less of those…
The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
YouTube ads have gotten vey scummy too. A lot of get rich or get fit ads though I just listen to music or lectures there. And it seems common for others and now people have learned to avoid YouTube ads.
Earlier quoted context omitted.
I'm clicking somewhat often on youtube ads, because there's no way to escape them without the content blocker, so you have to watch the ad anyway. So if I have to wait anyway until the ad ends, I just waste aditional click. But I never buy anything nor have any interest in the advertised product. I do this mainly for 2 reasons: - waste the budget of annoying/scam ads in hope that in the future I'll see less of those…
Their model likely detected you as an outlier and might disregard your clicks