Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
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Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#2Imagine Alphabet’s bottom line if one could audit their ad network
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#3Earlier today I was watching a legaleagle video about Alex Jones' argument that he has to keep pitching dietary supplements to pay his civil debts. YouTube interrupted this video to play an ad for... dietary supplements.
Great work. I'm sure Alphabet will be fine.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#4> On Thursday, the company posted its fourth consecutive decline in profit as it grapples with a slowdown in digital advertising.
Layoffs as a means of cost reduction to stem the tide seems very rational.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#5The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechanics behind them, but he'll die pretty soon, and a younger more tech-savvy generation will replace him.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#6> On Thursday, the company posted its fourth consecutive decline in profit as it grapples with a slowdown in digital advertising. Layoffs as a means of cost reduction to stem the tide seems very rational.
The beatings will continue until executive compensation improves.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#7The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
You don't have to have clicked on an ad to have been influenced by one.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#8The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
You don't have to have clicked on an ad to have been influenced by one.
Yes, but CTR and conversion metrics still matter to ad buyers. It's much more difficult to measure the influence on my subconscious and attribute that.
Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#9The fact that the ad model has worked so well is always a nice reminder of how much of a bubble I live in. Personally I have never intentionally clicked on a Google/YouTube/etc ad. Never. I wonder if the general population has been getting more tech-savvy and skeptical of ads over time, but this change takes a very long time to play out. I sometimes see my dad clicking on ads because he doesn't understand the mechani…
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Re: Alphabet’s Profit Falls 34% (fourth consecutive drop) Amid Ads Slowdown
#10Imagine Alphabet’s bottom line if one could audit their ad network
Probably higher since more ad spend would flow to them from less rigorously segmented and fraud-protected junk.