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Microsoft didn't miss mobile, they supported many or all verticals of mobile probably 10 years before it ever really took off. They absolutely bungled it and pulled 3-4 various strategies that all seemed to fall flat by miss-judging the market or self defeating strategies to protect their other products/partners. I do see some similarities with the companies though. It's hard to say or blame this on CEOs, but rather…
Did they misjudge the market? Windows CE was quite popular in the smartphone segment before iOS and Android steamrollered every existing incumbent. The idea that having a computer in your pocket was important, that was classic 90s era Gatesism and they were right on target. Microsoft lost (not missed) mobile because the Windows team had been losing the ability to execute competently. iOS was essentially macOS for mob…
Microsoft obviously has it's own monopolies but it failed to leverage them on mobile. Shockingly, a great experience using Excel on a 4" screen isn't a huge selling point.