It's amazing how many researchers underestimate the importance of UX and design. Personally, seeing non-technical people using prompts for the first time -- and getting results that make sense -- is so incredible. Their eyes light up, they are surprised, and they want to keep playing with it. Amazing! A sizeable part of the population just got access to an incredibly complex AI model and can play with it. What a coll…
And in any case, I wouldn't call anything about the UX or design here innovative - it's obviously a huge improvement in terms of usability, but a chat UI is a pretty well-established thing.