Sounds quite misguided.
Of course intimacy is a two-way transaction. It's also a thing where the chain of events and actions happen, and there are many possible breaking points, which at beast move the interaction to square one. So to summarize in short words, "make women like me" means passing this chain of events - from men's point of view - so that there's a passable chance to actually complete the transaction. Note that the situation is hardly symmetrical for men vs. women - I'd argue men are much more forgiving and willing to continue the chain of actions should something go sufficiently unexpected, in the wrong enough way.
I would guess you don't see the attempt to square the perspectives because it could be too obvious to talk about. Like, when we talk about programming we usually assume ability to handle basic addition of numbers under a hundred, which comes handy - and similarly when we talk about relationships we assume the two-wayness just the same, there's no need to talk about it.
> Sales people don't try to close a deal without getting to know the customer first.
This could vary widely. One can study somebody else for long time - see e.g. https://www.imdb.com/title/tt0070735/ The Sting, where the conspirators take time to study the ways their counterparts behave. Or in other case one could fly by the seat of your pants on a dance floor, when he sees a woman partner for some minutes at best. There could be little opportunities to get to know the other side better though - Tinder illustrates that when you make a split-second decision having barely even studied the image on the screen, not saying anything about the person themselves.
> Why do you think it should work any different here?
I guess because the analogy doesn't quite holds.