Earlier quoted context omitted.
save these goals for your non-profit the rest of us want revenue. there is no build it and they will come, its appealing to people's sentiments, and the people have to know its there at all.
Ah, questioning the morality of exploiting human nature is for non profits. Got it. There is a right way and a wrong way to achieve success. Profit is not the only thing that matters in life.
regardless, a for-profit company should not use its runway on ideals as it won't last very long, it has to build and find ways to be known about beyond its small community. that's what this is about.