No, nothing like that. Actually they abandoned their partners and family because the life they were living didn't look like the ones in the dream pictures others posted. Having hundreds or thousands of Facebook "friends" meant seeing an endless stream of exotic vacation photos, fancy restaurant photos, grand gestures, and so on. Put together it somehow looked like that was how everyone else's day to day looked like, while the day to day of the people I'm talking about was just the regular-well-off life. Only a few vacations per year instead of every day, only a couple of restaurants per week, grand gestures only on special occasions instead of every few days.
After a few years of "drifting", failing to find anything close to what they had before, I lost contact with those people so not sure where they ended up. I sometimes stumble on the blog of one of them and it looks like they're still searching, years and years later.
So in some sense this was worse than spending too much. Money is fungible and you can make it up eventually, particularly if you have good people around you. Good people are not fungible and getting them back is a lot harder, sometimes next to impossible.