There's a language issue which has not been tackled by regulators and which is actually the mere definition of what happens when I choose to "buy" or "purchase" something. This is because until recently (by the timescale of "buying things") there were no intangibles to be bought or sold. An intangible is mostly a right to something - in other words, it's paperwork. But some things are both tangible and intangible, i.…
When you buy something it's your property that you own and you can sell it to someone else if you want.
When you rent something it's still owned by someone else restricting what you can do with it.
In my mind it's fraud to pretend to sell a thing when you are in fact renting it out.
Maybe something for EU to regulate next!