Earlier quoted context omitted.
We also have a lot of data on ways to reduce cancer before it happens. Reduce obesity. Reduce pollution. Etc. Yet we really aren't doing an awful lot about those things. Imagine for example if we had an obesity tax - everyone obese must pay 30% of their earnings into a Medicare fund. Sure it would be unpopular, but obesity would very quickly be solved, and cancer rates would plummet.
> " Imagine for example if we had an obesity tax - everyone obese must pay 30% of their earnings into a Medicare fund. " Imagine for example if we taxed the shareholders of CocaCola instead, they're the ones who got wealthy from obesity. And before you say "it was the consumer's choice", what was CocaCola's $4b/year advertising spend for, then?
That gives the companies an incentive to do the research ahead of time to minimize damages.