"An example from Ogilvy Vice Chairman Rory Sutherland: If you’re a top executive, turning up to work on a bicycle is a high-status activity because it was a choice and not a necessity. But if you work at Pizza Hut, turning up on a bike means you can’t afford a car." This tidbit reminds me of a similar anecdote (that my experience aligns with) re: the modern upper class that wearing a $2k Rolex or driving a $70k BMW i…
> wearing a $2k Rolex or driving a $70k BMW is frowned upon. But instead they have eccentric "hobbies" requiring $10ks of of equipment, inclusive of "needing" $10k viking stove/range, and $10k subzero fridge/freezer in your kitchen because you are a "foodie" […] Isn’t this conflating status signal with lifestyle? The wealthy have always enjoyed expensive lifestyles and hobbies. In and of itself, expensive hobby equip…
Personally I don't think things that are 90% purchase/consumption (housing/renovations/appliances) are hobbies in the same way as photography/kitesurfing/gardening/cycling which may be expensive but have some sort of skill/learning/activity attached.