This is very creative. Thing to note is that this is not free (or at least it is likely not to be, OpenAI is charging for APIs). We are talking about ~1c per search looking at current GPT pricing (2c per ~750 words in/out). It is also indiscriminate deployed in this way, triggering for every search, even those that chatgpt will show suboptimal responses for, like 'starbucks near me', navigational queries like 'twitte…
Reminds me of the, “so expensive that only the five richest kings of Europe will own them.” joke from The Simpsons. Eventually it’ll be ridiculously cheap and easy to include anywhere.