This is great for the scuba community as it will cause other brands to innovate and most importantly bring diving to a wider audience which will help the sport as a whole which will hopefully raise awareness about endangered underwater ecosystems in the long-run.
I really hope it doesn't cause other brands to adopt the "Dive Computer As A Service" model. I like buying products that I actually own. I feel like pressure to push the cost of reliable dive computers down will do more to democratize diving than an app for an expensive smart watch.
Also, a quick glance, dive computers seem to be $400+, many are $1000+. The watch in question is $800 and I feel like people who are into diving aren't the type of people who find an $800 prohibitively expensive.