Many commentators seem to think this is a sudden, recent backpedaling from a previous absolutist view on free speech. However, Musk has been promoting the "freedom of speech" vs "freedom of reach" distinction for a while, at least months before his takeover, including describing how such a policy should be implemented at Twitter.
Here's one example quote from June, 2022:
“I think there’s this big difference between freedom of speech and freedom of reach in that one can, obviously, let’s say in the United States go in the middle of Times Square and pretty much yell anything you want. You’ll annoy the people around you, but you’re kind of allowed to just sort of yell whatever you want in a crowded public place, more or less, apart from 'this is robbery' — probably that would get you in trouble.
“So but then whatever you say, however controversial, does not need to then be broadcast to the whole country. So I think generally the approach of Twitter should be to let people say what they want to do within the bounds of the law, but then limit who sees that...”
Source: https://www.teslarati.com/elon-musk-china-censorship-twitter...