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Disney+ demands users’ age and gender so it can “deliver targeted advertising”

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Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#91

Post by smoldesu »

tzs wrote: post #82
phone8675309 wrote: post #13

Earlier quoted context omitted.

You have to mentally be 6 if you’re enjoying the garbage they’re chucking onto Disney+.

I recently did a month of Disney+ when they sent me promo for first month for $2.99. During that month I watched the Pixar movies Soul, Luca, and Turning Red (and rewatched Onward). I also watched the Disney movies Raya and the Last Dragon and Encanto. And Wes Anderson's Isle of Dogs. Oh, and also the latest Dr. Strange and Thor Marvel movies, plus the Loki series. Are you seriously claiming that all that was garbage…

Isle of Dogs is great! Disney+ is hardly the only place you can watch it though, and a lot of the other original Disney programming feels like Marvel-driven padding. The latest Pixar stuff is pretty mediocre relative to what they were making a decade ago, and Disney's modern films are... sketchy.

If you get a kick out of it, then more power to ya. Disney even gives you a place to put your money where your mouth is. For my money though, there's a lot more entertainment value to be found elsewhere.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#92

Post by yamtaddle »

TheLoafOfBread wrote: post #62

At the start Netflix was about getting rid of ads ridden cable TV so you now you can get competing Disney+ which is now just a cable TV with targeted ads based on your personal data. It is evolving, only backwards.

Market would be a hell of a lot healthier and better for customers if we'd prevent vertical integration of production and distribution, like we (in the US) did with movie theaters until very recently.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#93

Post by MichaelCollins »

tzs wrote: post #82
phone8675309 wrote: post #13

Earlier quoted context omitted.

You have to mentally be 6 if you’re enjoying the garbage they’re chucking onto Disney+.

I recently did a month of Disney+ when they sent me promo for first month for $2.99. During that month I watched the Pixar movies Soul, Luca, and Turning Red (and rewatched Onward). I also watched the Disney movies Raya and the Last Dragon and Encanto. And Wes Anderson's Isle of Dogs. Oh, and also the latest Dr. Strange and Thor Marvel movies, plus the Loki series. Are you seriously claiming that all that was garbage…

NGL, until the last sentence I thought you were going in a completely different direction with this comment. I haven't seen Isle of Dogs, but the rest of that sounds like garbage / kids' stuff.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#96

Post by smoldesu »

MichaelCollins wrote: post #88
rsynnott wrote: post #55

Earlier quoted context omitted.

I have dim memories of lego positioning their stuff as gender-neutral when I was a kid. That went comprehensively out the window in the mid-90s or so, presumably when some lego marketer discovered the (dubious) joys of market segmentation.

What is or isn't gender-neutral is quite subjective. Pink lego sets about princesses and ponies may seem quite gendered, but what about a fire truck set? Lego City, Castle and Space each started out in the late 70s. Where those gendered? Perhaps not as overtly gendered as pink princess stuff, but nevertheless I bet they sold more of those sets to boys than girls. To Lego's credit, they did seem to make a point of put…

I didn't really mind it because when you mixed them up in a tupperware bin there was no "girl set" or "boy set", just a mess of Legos. Plus, like you said, there was a glut of gender-independent sets that were frankly pretty awesome. It doesn't matter if you're a boy, girl, or otherwise - you want to build that $399 Death Star kit if it's the last thing you do.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#97

Post by mankyd »

mistrial9 wrote: post #68
mankyd wrote: post #57

Earlier quoted context omitted.

My kids watched different content at 2, at 8, and at 16 years old. Anything beyond late teens maybe could be chalked up to "advertising BS" but I would push further that my older parents watch markedly different content then I do at middle age, and I watch markedly different content than when I was in my early twenties. They could probably figure out watch preferences with good statistics, (and do), but asking for ag…

what you watch is it up to you or up to the company selling you things ?

Both.

I don't want to watch children's tv shows. They have never suggested children's shows to me.

My children don't want to watch bloody horror movies. They have never suggested bloody horror movies to them.

Sometimes I have to search for what I want. That's fine. Sometimes I don't, that's even nicer.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#98

Post by jstarfish »

NotACop182 wrote: post #60
lancesells wrote: post #40

Earlier quoted context omitted.

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.

Prepare to be bombarded with ads for fibromyalgia treatments.

I've been doing this for a while and it has yielded a purely-medical advertising experience. Old people don't buy anything else?

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#99

Post by s3000 »

odessacubbage wrote: post #36

i have still never seen a 'targeted ad' that is even remotely related to my interests or purchasing habits.

People buy status symbols not for their direct benefit, but to communicate with their environment. A brand doesn't have to influence those who buy but those who don't.
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