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Disney+ demands users’ age and gender so it can “deliver targeted advertising”

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Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#61

Post by tomjen3 »

dymk wrote: post #15

Age and gender are the two highest signals that targeted ads take into account. The Facebook growth team has always wanted to remove gathering age / gender from the sign-up flow (which reduces friction to sign up). But, ad targeting would take such a large hit, they could never do so. It was a huge deal internally when "Custom" was added as a gender option in the sign-up flow, and even then, there's a nudge towards t…

Why in the world do they then collect all that data on us in general if ads still use age and gender for the highest value signals?

Those are terrible signals and really should be replaced with something better.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#64

Post by WarOnPrivacy »

yamazakiwi wrote: post #32
WarOnPrivacy wrote: post #24

Earlier quoted context omitted.

Andor is one of the better shows I've seen - ever. Their Star Wars offerings in general have been very well put together.

What about the other 99.999% of their content?

I imagine most viewers only watch .001% of everything they have access to; the rest of it would be properly irrelevant.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#65

Post by erehweb »

NotACop182 wrote: post #60
lancesells wrote: post #40

Earlier quoted context omitted.

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.

Eh - that just puts you in the 65+ bracket - plenty of ads targeted there.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#66

Post by Hizonner »

mankyd wrote: post #29
acd wrote: post #22

Coppa "Children's Online Privacy Protection Rule ("COPPA")" If the kids is below 13, targeting would probably not be allowed. "The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction about children under 13 years of age, including children outside the U.S. if the website or service is U.S.-based.[1] It details what a website operator m…

Indeed. I don't understand the outrage at wanting to know the age of your customer, especially when: a) there are laws involved b) you have a variety of content/products specifically aimed at different ages I won't speak to gender, that's certainly a different concept, but age doesn't exact ring alarm bells for me here.

Things you are entitled to know about your customers: what product or service they want, how it has to be delivered, and whether they will pay for it.

Things you are not entitled to know about your customers: anything else whatsoever.

Asking for people's age, gender, or whatever, is creepy and rude. Especially if you inconvenience the customer in the process.

And...

(a) You can comply with COPPA and similar laws by not collecting data on ANYBODY, which is what you should be doing anyhow. No sympathy.

(b) Let the customer decide what the customer wants, thank you very much.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#67

Post by anyonecancode »

lazyeye wrote: post #56
dymk wrote: post #15

Age and gender are the two highest signals that targeted ads take into account. The Facebook growth team has always wanted to remove gathering age / gender from the sign-up flow (which reduces friction to sign up). But, ad targeting would take such a large hit, they could never do so. It was a huge deal internally when "Custom" was added as a gender option in the sign-up flow, and even then, there's a nudge towards t…

But gender is a social construct? Why should such a meaningless data point have any impact on their bottom line?

Money is also a social construct, yet I suspect it has a decent impact on their bottom line.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#68

Post by mistrial9 »

mankyd wrote: post #57
falcolas wrote: post #43

Earlier quoted context omitted.

You don't need to know the age, you just need to know if they're under or over 13 to comply with laws. Anything more granular is marketing and advertising BS which they have no need for.

My kids watched different content at 2, at 8, and at 16 years old. Anything beyond late teens maybe could be chalked up to "advertising BS" but I would push further that my older parents watch markedly different content then I do at middle age, and I watch markedly different content than when I was in my early twenties. They could probably figure out watch preferences with good statistics, (and do), but asking for ag…

what you watch is it up to you or up to the company selling you things ?

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#69

Post by Frenchgeek »

NotACop182 wrote: post #60
lancesells wrote: post #40

Earlier quoted context omitted.

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.

I identify as an attack helicopter.

Re: Disney+ demands users’ age and gender so it can “deliver targeted advertising”

#70

Post by knodi123 »

NotACop182 wrote: post #60
lancesells wrote: post #40

Earlier quoted context omitted.

Should we all just tell all platforms that we are under 13? Is that a new iOS setting to stop Meta and Google?

My simple solution I’m a 99 year old male. Good luck advertising to me.

Interested in dirigible rides in your area?

What about someone to revulcanize your tires for a couple of nickels?

The centenarian market is a goldmine, I tells 'ya!

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