The NYT article is headlined "How Sam Bankman-Friedʼs Crypto Empire Collapsed". The parts of the article which actually answer this question are, in their totality, as follows:
> Alameda had accumulated a large “margin position” on FTX, essentially meaning it had borrowed funds from the exchange,
Par 6. Common knowledge, finance-splained and followed by equivocation and hand-waving from SBF.
> On Nov. 6, Mr. Zhao announced on Twitter that he was selling the FTT, spooking customers who rushed to withdraw their FTX deposits
Common knowledge for more than a week (in par 28). More well-known things about the Zhao deal in the next couple of pars. Obv suggesting the two key questions, why did they need a bailout in the first place, and what was wrong with the business that led Zhao not to invest? Needless to say, neither of them is answered in the article.
> Her voice shaking, she apologized, saying she had let the group down. Over recent months, she said, Alameda had taken out loans and used the money to make venture capital investments, among other expenditures.
> Around the time the crypto market crashed this spring, Ms. Ellison explained, lenders moved to recall those loans, the person familiar with the meeting said. But the funds that Alameda had spent were no longer easily available, so the company used FTX customer funds to make the payments. Besides her and Mr. Bankman-Fried, she said, two other people knew about the arrangement: Mr. Singh and Mr. Wang.
> The meeting was previously reported by The Wall Street Journal.
Several day old scuttlebutt taken from another newspaper in par 30+. (And nicely written to suggest that it's an urgent eyewitness dispatch "Her voice shaking")
That's it. Literally no actual news reporting was done in this article.
The high standards of reliability and standing up to scrutiny are worthless, because they are not actually applied to any useful or new information, but just to the human interest color that 90% of the piece consists of. Yes, the 'facts' that SBF has 15 room-mates and not 12, and that he plays League of Legends not Terraria are rigorously fact-checked, but they might as well not be. The actual question of Where did the money go is completely ignored beyond what is widely known.
This isn't news reporting, it's a form of entertainment journalism, which allows people out of the loop to get a sense of the excitement and glamor of what's it like to live in the Bahamas and have your crypto exchange go bankrupt. (And it equally fulfils the desire for other clueless people to tut and sigh over the way the world is going.)