Earlier quoted context omitted.
If I were to facepalm any harder I'd knock myself out... This is legit among the worst takes I've ever heard. Edit - especially puzzling to hear since software has little to no marginal costs and is almost all capital costs and labour. First of all, typical rent for a coffee shop sized space in a major city is around $8-10k per month. So factor that in. Second, baristas don't get paid on demand... They get paid hourl…
Anywhere you read suggests margins are a lot higher on cafes than restaurants so my point stands I think. I've also been seeing figures like 80 cents thrown around for the true cost of a latte with $7lb beans and $3gal milk, cup included, not rent though. All businesses bear overhead costs, but at least you can sell your used espresso machine for the price you paid for it when your cafe tanks and can get away with st…
Starbucks margin is 10%... And they're the biggest, most profitable and among the most sophisticated operators.
It's hilarious that you're still arguing about COGS when I plainly spelled out what the biggest actual costs are...