I keep thinking it'd be much cheaper for Elon to have paid to build an entirely new Twitter that has the features he's looking for. Let's say Elon had set aside a budget to hire some of the best developers he's ever worked with or heard of, and lets give them an imaginary salary of 1.5 million total comp per year, at about 10 devs for easy math. And let's say another 500k for bennies. So our operating expense for top…
Two things to counter that idea:
1. Social apps aren't about features, they're about the network effect and the user base. Rebuilding that of Twitter at this stage would have been very hard.
2. Even assuming that was possible, the time it would take to rebuild something like it means guaranteed failure.