Good post, but as someone who dabbles in trolling as a hobby, I'd like to suggest the following: Trolls are important. Trolling, especially as seen on places like slashdot/4chan/somethingawful/etc., can oftentimes be a mechanism of critique for ideas and rhetorical styles. One of the best things about the 'net is that, frankly, none of this really matters. None of it. It's a big joke. My twitters and my wikis and my…
Similarly, when someone posted a fake obit of Steve Jobs (well before he died), it caused quite an impact despite none of it mattering.