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AdBlock Plus will soon allow "non-intrusive" ads by default

adblockplus.org

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Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#112
post #66

Rick Patnel, creator of AdBlock Plus died two years ago. I don't think he would have approved this new development. Just saying.

According to wikipedia, Rick Petnel is the creator of EasyList and ABP was created by Michael McDonald.

http://en.wikipedia.org/wiki/Adblock_Plus

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#113

Earlier quoted context omitted.

It's not becoming popular. It's about 1% of users One percent of whose users? That fails to account for the audiences of specific websites. If it's 1% for all browser users, I bet you that tech related websites are seeing much, much larger percentages.

I don't think it's related to how 'techie' you are. It's more to do with culture. Let's not pretend this is a "early adopter tech people know how to block ads, the masses will surely follow in time" thing. It's not. You'd find similar massive disconnects if you asked who has a TV, who loves "Transformers" movies, and so on.

Frankly, I find that hard to believe. Tech people are much more likely to follow tech news and be informed of addons like ABP than the majority. If you look at the Firefox and Chrome adoption, for example, that certainly happened, so I don't see why would this be any different.

I'm not saying every tech people uses it, of course (I don't), but without data I think the existence of a strong correlation between the two is a fair assumption.

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#114

Earlier quoted context omitted.

I don't think it's related to how 'techie' you are. It's more to do with culture. Let's not pretend this is a "early adopter tech people know how to block ads, the masses will surely follow in time" thing. It's not. You'd find similar massive disconnects if you asked who has a TV, who loves "Transformers" movies, and so on.

Frankly, I find that hard to believe. Tech people are much more likely to follow tech news and be informed of addons like ABP than the majority. If you look at the Firefox and Chrome adoption, for example, that certainly happened, so I don't see why would this be any different. I'm not saying every tech people uses it, of course (I don't), but without data I think the existence of a strong correlation between the two…

I just think anecdotally and based on content on here, that the majority are far removed from "mainstream". I'd expect people here to not hang out at the mall, watch american idol, eat at mcdonalds, own a TV, watch fox news, click on ads, and so on. The recent poll showed 65% or something to block ads which demonstrates what a niche/bubble HN is.

AdBlock filters and censors content. Personally, that's why I don't use it. I don't want to see a censored internet, I want to see it as it was intended to be seen. If that means I get pissed with a website doing intrusive advertising and never go back there, then that's a good thing, as it's good feedback for that website. There is more than enough choice on the internet which means I will go to websites that play nice.

Adblock usage has been around 1% for the last few years, so I don't see any sign it'll increase.

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#115
post #83

Earlier quoted context omitted.

Guilty unless proven innocent? Google's text ads certainly aren't intrusive.

Depends on their content: An ad for a local garage? Fine. But I would class "Mom discovers new TEETH WHITENING solution! Don't listen to your DENTIST! CLICK HERE TODAY!" to be pretty distracting and intrusive.

Those ads are usually not allowed on the networks they run on. They're often posed by affiliate's as the original companies have long since been blocked. Unfortunately finding the article on this is harder then finding a real teeth whitening product...

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#116

One of the authors, Ares2, gave some details on how it works technically. https://adblockplus.org/forum/viewtopic.php?f=1&t=8872&#... There is a whitelist, mentioned in the FAQ, which lists a few companies which made it there: https://easylist-downloads.adblockplus.org/exceptionrules.tx... Additionally (but the FAQ omits to mention it), a business partner of ABP can obtain a key - adding to his page, which will white…

That is incredibly interesting. That essentially boils down to "make ads that don't piss off users, or be blocked". I think this is a viable truce between people who hate ads and people who make ads. The only people who suffer from this on-going war to increase the snr of the Internet are website owners themselves.

I read that as "Make a contractual agreement with us or be blocked".

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#117
post #50

One of the "non-intrusive" ads on the whitelist are ads on sedo domain-squatter pages. That really says about all I need to know about how thoroughly he's vetted the "non-intrusiveness" of these ads.

That's exactly the kind of "useful content" that I think most users would be happy to see killed off by ad-blocking - companies that buy up domains which used to have actual content on them because their owners let them lapse and then stuff them full of ads.

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#118

All I can think is... whatever happened to the good 'ole days of top quality advertising? There was a time, I'll admit - before I was born, that the population was excited for the next Coca-Cola ad. It was artistic and unique. It was something to look forward to. What happened to those days, and how can we get them back?

That still happens with Super Bowl ads, and occasionally with clever billboard campaigns.

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#119
Sounds like a great idea. I'd love to allow ads like The Deck and Fusion ads, but my Ad Muncher (on Windows) practices a scorched earth policy where everything is hidden. If I had my own site, I would probably not even be able to see them.

This sounds perfect, and it's more in line with a cogent policy of rewarding good ads and punishing bad ones.

Re: AdBlock Plus will soon allow "non-intrusive" ads by default

#120
post #117
post #50

One of the "non-intrusive" ads on the whitelist are ads on sedo domain-squatter pages. That really says about all I need to know about how thoroughly he's vetted the "non-intrusiveness" of these ads.

That's exactly the kind of "useful content" that I think most users would be happy to see killed off by ad-blocking - companies that buy up domains which used to have actual content on them because their owners let them lapse and then stuff them full of ads.

You're making a distinction between judging ads and judging the advertiser.

Sedo may be a crappy company, but their ads are not intrusive (no popunders, no auto-play videos).

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