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Rick Patnel, creator of AdBlock Plus died two years ago. I don't think he would have approved this new development. Just saying.
One of the authors, Ares2, gave some details on how it works technically. https://adblockplus.org/forum/viewtopic.php?f=1&t=8872&#... There is a whitelist, mentioned in the FAQ, which lists a few companies which made it there: https://easylist-downloads.adblockplus.org/exceptionrules.tx... Additionally (but the FAQ omits to mention it), a business partner of ABP can obtain a key - adding to his page, which will white…
I think this is a viable truce between people who hate ads and people who make ads. The only people who suffer from this on-going war to increase the snr of the Internet are website owners themselves.
Earlier quoted context omitted.
I know Google Adsense pays out a bit for "impressions", just displaying their ad on the page. I'm not sure how much revenue this really generates for very small sites though.
Google Adsense doesn't pay at all for impressions ... at least I haven't ever received money from them just for impressions.
Rick Patnel, creator of AdBlock Plus died two years ago. I don't think he would have approved this new development. Just saying.
One of the "non-intrusive" ads on the whitelist are ads on sedo domain-squatter pages. That really says about all I need to know about how thoroughly he's vetted the "non-intrusiveness" of these ads.
Please slap me with proof that I'm wrong, I so wish to be wrong.
Beginning of the end. It's nice that the developers are giving users a choice, even if it's opt-out not opt-in. But AdBlock Plus is a tool to remove ads- that's it. And they're extremely good at it. The moment they become politicized and try to be "a tool to support small websites" or whatever nonsense, marks the beginning of the end.
The problem is that AdBlock Plus is becoming popular. Advertisers are noticing it too. And it will become a whac-a-mole game, in which advertisers will come up with creative ways to get around ADP or publishers will just block users with ADP enabled, or just setup a paywall. We are indeed tired of intrusive advertising. But some websites are good citizens and shouldn't be punished for the mistakes of others. It would…
* It's not becoming popular. It's about 1% of users.
* It's trivial to get around. Other options would be for
webmasters to give Adblocking users a watered down
version or just serve them up crapply encoded
videos/images etc
If adblock ever became popular, webmasters would quickly
work around it, and you'd have an arms race, with the
webmasters winning.
* Adblock probably blocks 50% of adverts. The other 50%
people don't realize are adverts.