people are drawing comparisons to twitter? and im not sure why. Twitter has always been a massive underperformer and basically just serves as a safe harbor for brand engagement. its worst bug is permitting any political discussion whatsoever as thats generally not brand-safe. Musk can work to lock it down a little more to appease major marketing players --which in doing so will accellerate its user exodus-- or he can start charging users for the pleasure of airing their hot takes and reduce the advertising footprint on twitter drastically, but he cannot do both.
Zuck cant do much to staunch the bleeding at Face, er, meta. Methinks its time to do what he should have done a decade ago: sell the shares and do something else if hes capable of it. if not, well, Gates has proven you can recycle your own cash endlessly as the cow chews the cud through an obtuse network of your own charities that serve no greater purpose than to launder money and perpetuate your legacy in a way that cant be cancelled or removed from the public square if youre posthumously outed as a villain.