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Why Meta is tanking and how Zuckerberg can fix it

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31–40 of 79 posts

Re: Why Meta is tanking and how Zuckerberg can fix it

#31
post #2

I suspect if Elon can get away with charging many, and probably most, heavy users of the platform a monthly fee, Zuckerberg will as well. In many ways such an outcome makes sense given Apple's ATT changes decimated targeted advertising revenue.

Charging the people who create content for you is not going to fly.

Yes it will, if those people are creating the content for some other goal - e.g. political, commercial, publicity, etc.

Re: Why Meta is tanking and how Zuckerberg can fix it

#32

Earlier quoted context omitted.

Charging the people who create content for you is not going to fly.

People have an extremely dependent relationship with Twitter. It’s more like gambling than media. They will absolutely pay.

If we don't fund-raise and pay for $position_X_on_political_spectrum voices on Twitter to spread virtue and truth, the conversation will be hijacked by those goddamn $position_Y_on_political_spectrum shills and traitors!

Re: Why Meta is tanking and how Zuckerberg can fix it

#33
post #2

I suspect if Elon can get away with charging many, and probably most, heavy users of the platform a monthly fee, Zuckerberg will as well. In many ways such an outcome makes sense given Apple's ATT changes decimated targeted advertising revenue.

Charging the people who create content for you is not going to fly.

I mean the entirety of Gab and the fediverse are based off of content producers paying to use the service

Re: Why Meta is tanking and how Zuckerberg can fix it

#34
post #10

Earlier quoted context omitted.

How many people will pay 2x the price of Disney+/Spotify/Netflix for a blue check on Twitter?

That's an arbitrary anchor which is almost meaningless. >Why buy a yacht when you can buy a blue check? I'm sure a lot of peeps will buy it. It will bring mediocre revenue, though, particularly against that 44B (+ OpEx) tag.

Apparently there are about 400,000 currently verified users. So, assuming 100% buy in (or enough people buying the blue check mark that it makes up for those who don't), that brings the total revenue from this scheme to ~$100M a year, or about 2% of Twitter's current $5B annual revenue.

Re: Why Meta is tanking and how Zuckerberg can fix it

#35
post #9
post #2

I suspect if Elon can get away with charging many, and probably most, heavy users of the platform a monthly fee, Zuckerberg will as well. In many ways such an outcome makes sense given Apple's ATT changes decimated targeted advertising revenue.

Heavy users as in frequent posters: is just selling native advertising. It doesn't change the ad-suported model.

^ Been on twitter since the early days. I'm not much of a social creature by nature, but as a marketing channel, twitter has by far generated the most business for me over the years. I just be helpful in public, and when we need a new customer I literally just tweet "had some hours open up if anyone is looking for X" and just like magic we get a new customer. I wouldn't scoff at paying a little to keep that, but remove the non-native/boosted advertising from my feed.

Re: Why Meta is tanking and how Zuckerberg can fix it

#36
post #14
post #12

Earlier quoted context omitted.

And it may also make the blue ticks meaningless, if just anyone can pay and get them.

That's how universities with donor and alumni preference work. They let in notable people more easily and people that test well may even get a scholarship, and others can bribe to be included in the club.

Bribing your way into an elite college costs a lot more than $20/month, though.

As a society, we also confer prestige on a lot of things that basically amount to spending a prohibitively large sum of money: running a foundation; being an angel investor; owning a sports team, champion racehorse, Lamborghini, etc. But if just anybody can afford something and the only barrier to entry is cost, then it has no social currency.

Re: Why Meta is tanking and how Zuckerberg can fix it

#37

Earlier quoted context omitted.

Charging the people who create content for you is not going to fly.

I mean the entirety of Gab and the fediverse are based off of content producers paying to use the service

People pay gab? What?

Re: Why Meta is tanking and how Zuckerberg can fix it

#38
post #7
post #2

I suspect if Elon can get away with charging many, and probably most, heavy users of the platform a monthly fee, Zuckerberg will as well. In many ways such an outcome makes sense given Apple's ATT changes decimated targeted advertising revenue.

People fundamentally use Facebook differently than twitter, even if fb can be used as a public square, most ppl still use it to network with ppl they know (or used to know). Whereas twitter’s entire use case is talking to people who you’ve never met and likely never will. The point is that engagement is very different and no one cares about verification on fb. Editable posts have been a thing for years and I’m blanki…

[deleted]

Re: Why Meta is tanking and how Zuckerberg can fix it

#39
post #24

facebook is bad because it is run with an iron fist by a single person. Eventually Zuckerberg was surrounded by yesmen. This is almost impossible to avoid. With wealth inequality on the rise, the yesman industry has developed a lot of tradecraft that has made them better at the extraction of that wealth. This creates mania, and with no oversight, the entire company is subject to his manic whims.

I'd like to think this is the final nail in the coffin in dual stock structures, but of course the next great growth company will be built somewhere sometime, and the public markets will be desperate to get a piece and will do whatever it takes to make that happen.

Re: Why Meta is tanking and how Zuckerberg can fix it

#40
post #2

I suspect if Elon can get away with charging many, and probably most, heavy users of the platform a monthly fee, Zuckerberg will as well. In many ways such an outcome makes sense given Apple's ATT changes decimated targeted advertising revenue.

I actually think we should pay for the things we use. Then we can retire the "if you're not paying for the product, you are the product" excuse that many just automatically throw out to justify data collection.
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