Because you’re not a creative professional you’re only seeing the tip of the iceberg.
Here’s the truth about creative work - most of is trash. You make a lot trash. Unimaginative, boring trash. You use that to pay your bills. The creative stuff that people love and share on Instagram is 10% of the work.
The stuff you don’t share nor do you talk about is 90% of your income.
The problem in this forum is people dont have experience with creative work nor do they understand the economics of the industry. Not their fault they don’t have to.
But here’s the reality - the stuff you love so much and consider creative work is the 5% that those artists made the right decisions and were allowed to make them and everything went fine.
A lot of the work is drudge work. Like an illustrator starting out will make cheap card illustrations or whatever. And then in his 5% of time he will make the amazing personal stuff he posts on artstation. You love and share the stuff on artstation - but his income is mostly coming from shitty card illustrations that will never be on his portfolio.
Due to HN being clearly unaware of the economics this is being repeated here a lot - just do super high super creative stuff and you’ll be fine.
The problem is there isn’t enough of that work to begin with! If you’re working for a good company you know you can place the final work on your portfolio because the creative brief will be good and executed well - Nike, Apple, Squarespace - some people (including myself) will actually reduce our day rate because we know it’s great fun to work on it plus it will be a value add on your portfolio. That’s how competitive it is to GET high end high credit work. The idea that we can all migrate to that is a wild fantasy.