This reminds me of the assassination of Lord British: [1] "Lord British was a player character created by Richard Garriott, the producer of Ultima Online. Using this character, Richard acted as Ultima’s King and would sometimes interact with other players. Lord British had considerable protection from an entourage of bodyguards and was even explicitly coded to be invulnerable to virtually any attack. During the game’…
Wow, talk about a train wreck lol.
If someone made an MMO today, it would make sense to stage similar events to get some nice viral marketing. The 'corrupted blood' incident in World of Warcraft gave the game a lot of free marketing even in normal press - who loved to write about it. From what I understand (many?) players enjoyed the few days of chaos too. https://en.wikipedia.org/wiki/Corrupted_Blood_incident