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Meta announces hiring freeze, warns employees of restructuring

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Re: Meta announces hiring freeze, warns employees of restructuring

#111
post #5

Tech is reflexive. Since most tech/saas companies sell/support other saas companies, they all go down. Think about all the startups who rely on AWS, Apple computers, and Facebook ads. What happens when they all die? The tech bull run is over, and we'll find out where the bodies lie soon.

The downvote arrow as slowly become a "truths I don't want to hear" button on HN.

Too much cheap money and a grow at any costs mentality has lead to exactly this is problem where every tech company is very tightly coupled with every other tech company.

I'm in the B2B space for one of the many non-profitable, recently IPO'd companies. As far as companies goes, this one is pretty sane. Healthy growth, a product that makes sense, thoughtful leadership. However when I look at our customers the vast majority are small tech startups, many of which will obviously cease to exist in a down turn.

When I look at our spending, it's mostly to other larger tech companies, those big tech companies everyone wants to work for.

But those small startups, that have weird products that don't make sense, price sensitive customers, unsustainable growth and crazy leadership, they make up a huge amount of our revenue. When they start to collapse, we'll have to downsize, both in headcount and in services we pay for. And we won't be alone.

On top of that, I look at my own spending. My other tech friends and I have no problem paying what would have been crazy amounts for services like Door Dash, or a constant stream of slightly over price but so convenient stuff from Amazon. Why not subscribe to another streaming services, it's only $10/month. So many of these direct to consumer companies mostly exist because of highly paid techworkers that have more cash than they need.

I get laid off I'll just pick up my food myself, I'm not going to be ordering everything of Amazon, I'm cancelling all but my most active subscriptions.

There are a lot of positive feedbacks in the current tech ecosystem what will continue to be triggered and continue to bring down the massive, massive tech bubble we're in.

Re: Meta announces hiring freeze, warns employees of restructuring

#112
post #96
post #90

Earlier quoted context omitted.

iOS privacy has killed facebook advertisements. Meta is dealing with it currently - so are all small businesses who relied on good conversion from their ad targeting that has gone to isht since then. Apple will probably fill in that void at some point they've got a lock on all that intelligence. I'm curious how long it will take and how they will manage to do it without stepping on privacy toes.

If Apple doesn't, it seems a bit insane to miss the opportunity. Note that I strongly dislike adtech as a business model, but my hat is off to their cunning marketing if Apple pulls it off.

As much as I can’t stand any company involved here, if apple does what you suggest it would be far more offensive than any other supposed antitrust violations alleged over the last few years.

Re: Meta announces hiring freeze, warns employees of restructuring

#113
post #90

Our startup spends a little bit on Facebook Ads (across FB, Instagram, etc). It's very clear over the past few months that there's trouble in the ads engine. Attribution is a mess, ad efficiency fluctuates randomly, the UI and API are flaky. I don't know whether this is a result of the ios privacy changes, the broader economy affecting ad spend, or internal issues... Maybe a mix. But it's clear that Meta's main reven…

iOS privacy has killed facebook advertisements. Meta is dealing with it currently - so are all small businesses who relied on good conversion from their ad targeting that has gone to isht since then. Apple will probably fill in that void at some point they've got a lock on all that intelligence. I'm curious how long it will take and how they will manage to do it without stepping on privacy toes.

> iOS privacy has killed facebook advertisements

A problem I see with FB is that they don't control anything on which they run. They run on stuff from their competitors: it's either Google (Chrome / Android), Microsot (Windows / Edge) or Apple (OS X / Safari / iOS).

Despite the downturn these three behemoths are still enjoying a market cap in the trillion+. Meta is actually down to $360 bn. Meta controls neither the OS nor the browser.

They want to change that by having people switching en masse to the Metaverse but I'm really not sure this is happening.

Re: Meta announces hiring freeze, warns employees of restructuring

#114
post #20

I wonder what this means for people I know with accepted offers who haven't yet started.

If I were you I would tell them to break off contact because Meta is actively causing irreparable damage to society as we know it.

Yeah, and the reply they would receive from their friend would be a polite request to touch grass.

People in the real world use instagram and whatsapp all the time without any moral qualms. The main reason facebook as a product is on a decline is because it is simply not interesting to younger people anymore. And even then, FB still manages to occasionally produce features that capture a lot of the audience back. FB marketplace has been a great hit in terms of replacing craigslist.

I am not a Meta employee, and have never been one. But the hate hard-on some people on HN have against Meta just gets really ridiculous at times. We decry echochambers on social media all the time, but are perfectably comfortable falling into ones of our own, without trying to understand how the world outside is really like.

Re: Meta announces hiring freeze, warns employees of restructuring

#115
post #71

Our startup spends a little bit on Facebook Ads (across FB, Instagram, etc). It's very clear over the past few months that there's trouble in the ads engine. Attribution is a mess, ad efficiency fluctuates randomly, the UI and API are flaky. I don't know whether this is a result of the ios privacy changes, the broader economy affecting ad spend, or internal issues... Maybe a mix. But it's clear that Meta's main reven…

They've gotten so damn greedy. On the mobile app literally over half my feed is ads.

I don’t know if there’s any merit to this idea, but it seems to me that saturation can become a real problem.

At this point skipping a story or feed ad in Instagram is like a nearly instant reflex for me.

Plus, the programming on the recommendations is laughably amateur for company as resourceful as Meta. If I interact with an ad one time I’ll see the same ad over and over for days or weeks.

Sure, I was curious for a second, but it seems strange that Meta can’t tell that I’m not interested anymore just by monitoring basic usage of the UI.

At the end of the day the advertiser is the one left paying for these repeated ineffective ad impressions.

Somewhat related, I am a little surprised Meta hasn’t tried a Discord-like revenue model where paid annual memberships bestow quality of life and cosmetic social status types of benefits. Even if it wasn’t their main source of revenue it could at least diversify the business and lend some stability to their revenue.

Facebook’s revenue per user is less than $10. Discord charges $99/year for Nitro. I feel like Meta has such a one-track mindset on advertising that it doesn’t consider different revenue models for its businesses.

Meta spends a lot of time talking about the metaverse but Discord is already the metaverse. Why isn’t there a subscription Meta Quest game pass with Discord-like social features? It’s a no-brainer.

Where’s the “pro” paid version of Instagram? Why doesn’t Instagram sell subscription access to things like exclusive camera filters, stickers, and editing tools?

I feel like the company is full of missed business opportunities.

Re: Meta announces hiring freeze, warns employees of restructuring

#116

They should only keep the engineers that remember how to solve leetcode hard problems /s

I was wondering if there is a correlation between hiring engineers who spend their lives memorizing leetcode hard problems and a company's ability to innovate and execute?

Did they really optimize for hiring the top 0.001% of engineers or it's just that the fish is rotten from the top.

Re: Meta announces hiring freeze, warns employees of restructuring

#117
post #65

Earlier quoted context omitted.

Snapchat is walking dead fwiw. TikTok is strong, but realistically will be banned across the west next couple years b/c of security problems. You might hate Instagram, and that's very understandable, but it's going to be fine.

I used to think this about Snap but then https://www.pewresearch.org/internet/2022/08/10/teens-social...

Problem with snapchat is that no one older than 25 uses it. They've already saturated their user base and stuffed as many ads as they can into the app. There's not really anywhere for them to go and they're still losing money.

Re: Meta announces hiring freeze, warns employees of restructuring

#118
post #96
post #90

Earlier quoted context omitted.

iOS privacy has killed facebook advertisements. Meta is dealing with it currently - so are all small businesses who relied on good conversion from their ad targeting that has gone to isht since then. Apple will probably fill in that void at some point they've got a lock on all that intelligence. I'm curious how long it will take and how they will manage to do it without stepping on privacy toes.

If Apple doesn't, it seems a bit insane to miss the opportunity. Note that I strongly dislike adtech as a business model, but my hat is off to their cunning marketing if Apple pulls it off.

They have an advertising platform already, right?

Apple has been around for a while, they I wonder if the company has some institutional 'survival instinct' that's identified growing the ad platform become too much as long-term unhealthy. It is a corrupting influence that makes the consumer into the enemy, after all.

They've also managed to become incredibly huge while somehow mostly dodging the eye of regulatory bodies. Privacy could mess with that track record and I'm sure they are aware of that fact.

Re: Meta announces hiring freeze, warns employees of restructuring

#119
post #5

Tech is reflexive. Since most tech/saas companies sell/support other saas companies, they all go down. Think about all the startups who rely on AWS, Apple computers, and Facebook ads. What happens when they all die? The tech bull run is over, and we'll find out where the bodies lie soon.

Oh no the market has corrected to 2019 levels because the ridiculous amount of free cash has stopped! Clearly the era of tech is over and we should all wrap up and go home. I don't think there is anything substantial here to suggest this is anything other than a normal recession and even if this was like the dotcom bubble, these companies aren't like dotcom era startups. They're massive behemoths intertwined with the…

> I don't think there is anything substantial here to suggest this is anything other than a normal recession

Then I'm guessing you haven't been paying much attention to anything.

Have you seen what's happening in the bond market these days? Looked at the insane actions the BoE is taking coupled with their insane tax policy? Have you seen the rising dollar are you aware the threat that makes to the entire global credit system?

This is literally just getting started.

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