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YouTube currently testing 5 to 10 unskippable ads before video starts

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Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#241
post #215

Earlier quoted context omitted.

No need to watch it. We are already living it. That movie messed with my head.

I think there was an important facet that the movie missed. The market has driven wages so low that people can’t afford to have kids. That acts as a counter balance to the less intelligent -> more kids feedback cycle the movie is predicated on.

No post body was provided.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#242
post #92

I haven’t seen an ad on YouTube in ages with ublock origin.

have you considered to just pay for youtube? you can add up to 6 people in your family who can also use it and your money goes to the content creators you watch, minus youtube's cut probably. that's what I do.

No post body was provided.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#243

Earlier quoted context omitted.

Usually the number of ads per hour is mandated by regulation for traditional media. Youtube will converge to something similar if they want to keep their monopoly status.

Who regulates ads per hour?

I assume it's different in every country. Governments and industry know about the problem the grandparent post talks about, and yeah, there's a history of dealing with it in traditional media.

Youtube is just another case of "uberization" where a big entity thinks it can skirt regulation just because they're "high-tech" and "disruptive".

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#244
post #235
post #92

I haven’t seen an ad on YouTube in ages with ublock origin.

Manifest V3 will take care of that, only 8 months to go.

If you still use plain chrome/chromium then yes.

But most people who use ublock origin use firefox as it is the most effective browser for ublock.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#245
post #58

More and more, this model of "free" content that basically fills webpages with ads will fall. Most companies are realizing that ads do not work, which means we will have to start paying (actual money) for good content. And since users are going to pay from their pockets anyway, I would seriously consider moving content away from youtube and hosting my own stuff. For example, if I am going to take a course, I'd rather…

This assumes that most content creators are paid at all right now. There is still an endless stream of content that was created just for fun and mostly its just the platforms hosting the content profiting from it.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#246

Earlier quoted context omitted.

I think the problem for me is that ad free isn't ad free with YouTube. It seems half the videos I come across are littered with sponsored segments. Often multiple in the same video. Worse, there's whole cadres of reviewers, mainly in tech, who have created a weird feedback loop causing their entire videos to be subtle ads. Reviewer gets popular, reviewer quits job to youtube full time, reviewer needs to get early acc…

Theres a handy extension called sponsor block that skips sponsored content (and other non relevant content if you wish) from videos. If you have both adblock and sponsorblock you can pretty much have a completely ad-free experience. But at that point, is it fair to the creators? I guess as long as not enough people are aware then it's not a problem; though obviously not a solution. In reality, the whole "creator econ…

> But at that point, is it fair to the creators?

Yes? They choose to put out videos with sponsored segments/ads instead of asking for payment up front because that gets them more money. If it no longer gets them more money they can choose differently.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#247
post #63

Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…

> Advertisers are measuring the actual effectiveness of their ads, and paying for that only. Therefore falling effectiveness means falling prices and you have to increase the quantity of ads, to earn the same money (and achieve the same effect) as before. Note there are significant uncertainties in measuring the effectiveness of ads. Measuring click-through rate is comparatively easy, measuring things like brand-reco…

It doesn't have to be super accurate or super certain, for advertisers to catch a general trend.

Even if the price adjustments lag significantly behind the actual decrease in effectiveness - the loss of effectiveness will still drive down prices.

As for personalized ads - I think the worst is still to come. Right now, most it is just about looking at a person's profile to decide which ad to show to them. But we are getting close to ML being used to actually create individual ads, optimized for each respective viewer.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#248
post #235

Earlier quoted context omitted.

Manifest V3 will take care of that, only 8 months to go.

If you still use plain chrome/chromium then yes. But most people who use ublock origin use firefox as it is the most effective browser for ublock.

Guess who pays Mozilla foundation salaries.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#249
post #58

More and more, this model of "free" content that basically fills webpages with ads will fall. Most companies are realizing that ads do not work, which means we will have to start paying (actual money) for good content. And since users are going to pay from their pockets anyway, I would seriously consider moving content away from youtube and hosting my own stuff. For example, if I am going to take a course, I'd rather…

Isn't this what Nebula[0] is targeting? For a low, yearly subscription you can directly support creators without having to rely on Ads. I'm pretty seriously considering subscribing to the Curiosity Stream / Nebula bundle and leaving YouTube behind completely.

[0]https://nebula.app/

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#250
post #92

I haven’t seen an ad on YouTube in ages with ublock origin.

have you considered to just pay for youtube? you can add up to 6 people in your family who can also use it and your money goes to the content creators you watch, minus youtube's cut probably. that's what I do.

Interesting... I did not know that you could share your YouTube paid status with other family members. I despise the Ads that YouTube shows me and would do almost anything to remove them from my phone, iPad, and TV. I already use a blocker for Firefox, so at least I have some respite on my computer.
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