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YouTube currently testing 5 to 10 unskippable ads before video starts

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Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#102

Post by dpkirchner »

rco8786 wrote: post #4
protocontrol wrote: post #2

Keep shooting themselves in the foot

Are they? What’s the alternative?

I wonder if we'll see companies like Netflix try to bring some popular high-quality YT channels over to their platform.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#103

Post by rchaud »

atan2 wrote: post #58

More and more, this model of "free" content that basically fills webpages with ads will fall. Most companies are realizing that ads do not work, which means we will have to start paying (actual money) for good content. And since users are going to pay from their pockets anyway, I would seriously consider moving content away from youtube and hosting my own stuff. For example, if I am going to take a course, I'd rather…

> I would seriously consider moving content away from youtube and hosting my own stuff.

Most people offering courses already do this. So instead of useful information, they post spam videos to Youtube, atop which these ads will presumably run in the future.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#105

Post by rchaud »

martindbp wrote: post #26
sherman89 wrote: post #6

Firefox + uBlock Origin = no ads. Also on mobile :)

Or just pay for YouTube Premium. I'd say it's worth it given how much value I get out of it. Take away Youtube, sure I'm sure there would be good alternatives eventually (with the same ads anyway), but it would leave quite a large hole in my life.

No thanks. I've been on Youtube since 2006, so I intend to watch videos at the same cost as I did then. I'm calling it the "Youtube Legacy" subscription.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#106

Post by moomoo11 »

hooby wrote: post #77
hotpotamus wrote: post #75

Earlier quoted context omitted.

Did you ever see Idiocracy? It's become hackneyed to say that we're approaching it, but look at the way they handle advertising. Basically the video you watch is just a window surrounded by scrolling advertisement banners. The trend was clear then. Look at shows from the past, a "1 hour" program used to consist of what, 52 minutes? I know it's crept from 48 minutes to 42 last I checked. I even remember reading about…

No, haven't seen Idiocracy (yet) - but I remember seeing a short clip of the ads you mention. If I remember correctly, when I went to university 20+ years ago, "animation blindness" was already a coined term. The idea is, that you can't use animated buttons or icons on your website, because people have become condition to completely ignore anything that moves, and consider it NOT part of the website. So if you do hav…

No need to watch it. We are already living it.

That movie messed with my head.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#107

Post by photoGrant »

peanut_worm wrote: post #104

What happens when everyone starts using ad block? Is the advertising market just going to collapse? I don’t think even the most willing consumer would sit through 10 ads for a youtube video.

Advertising is to Ad Blocking as Viruses are to Anti Virus.

One will never stop trying to outrun the other. Ever.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#108

Post by trash3 »

lizardactivist wrote: post #90

I can't even fast-forward a video without them showing more ads now. It feels like I get to watch 1 minute video between adverts now, and YouTube is nearing the point where I just don't give a damn about it anymore.

No post body was provided.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#109

Post by rchaud »

hackernewds wrote: post #23
sherman89 wrote: post #6

Firefox + uBlock Origin = no ads. Also on mobile :)

Or you could pay for YouTube Premium to support the creators :)

Creators have their own e-stores, I've supported those.

Your suggestion is like buying a record from Walmart to support the artist, instead of buying it directly at a show.

Re: YouTube currently testing 5 to 10 unskippable ads before video starts

#110

Post by whywhywhydude »

hooby wrote: post #63

Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…

Just look at auto insurance industry. A significant portion of your premiums is actually spent on advertising. It doesn’t seem like the stupid gecko commercials will ever die. Great podcast on planet money - https://www.npr.org/2022/06/01/1102496094/the-gecko-effect
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