If ads, or more ads, are bothering you that much, you're probably using youtube a lot and should subscribe to Youtube Premium. I've cancelled all my subscriptions except this one because it is an amazing value. You wouldn't believe how much better youtube is with no ads. And youtube music is pretty good as well.
YouTube currently testing 5 to 10 unskippable ads before video starts
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Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#232YouTube Premium is easily the best subscription I pay for every month. Use a VPN, set it to Argentinia, go to youtube.com/premium, sign up with your regular credit card and use without a VPN as usual from now on while paying 2 USD / month.
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Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#233You can just VPN into India and sign up for a family subscription to YouTube Premium. Total cost per month for six people? Just 189 INR = 2.4 USD.
And remember that YouTube Premium also includes the music streaming service YouTube Music. No need for Spotify or anything else.
So now I don't have to pay 10 USD per month for Spotify anymore, there aren't ads anywhere on YouTube or YouTube Music – AND I have given all of this for free to the rest of my family and some friends.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#234Begin the mass downloading
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#235I haven’t seen an ad on YouTube in ages with ublock origin.
Manifest V3 will take care of that, only 8 months to go.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#236Imho, the big question here is, if there's actually a trend. Was it easier, 10 years ago, to make money from a website, with just one single (non-animated) banner on top, than it is today with a website that's plastered with animated banners, link ads, and other stuff? Was it easier, 10 years ago, to make money from a video platform, with just one single skip-able ad at the start of each video - than it is today with…
> Advertisers are measuring the actual effectiveness of their ads, and paying for that only. Therefore falling effectiveness means falling prices and you have to increase the quantity of ads, to earn the same money (and achieve the same effect) as before.
Note there are significant uncertainties in measuring the effectiveness of ads. Measuring click-through rate is comparatively easy, measuring things like brand-recognition doable, measuring how much a specific ad or campaign influences purchasing decisions is quite a hurdle. Predicting it even harder.
There have been success stories, but online, especially "personalized", ads might have been somewhat of a bubble. Appearing better than they are?
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#237What happens when everyone starts using ad block? Is the advertising market just going to collapse? I don’t think even the most willing consumer would sit through 10 ads for a youtube video.
What happens when everyone installs antivirus? Is the virus market just going to collapse?
What happens when every e-mail provider has good spam filtering? Is the spam market going to collapse?
Etc.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#238Earlier quoted context omitted.
Yattee [1] and AdGuard [2] are two solutions I’ve found that can help. [1] https://github.com/yattee/yattee [2] https://adguard.com/en/blog/how-to-add-a-shortcut-to-block-y...
Holy cow how have I not heard of testflight installation method with which yattee is being distributed! Reading up more on it, seems you need to be an ios developer to use it. Beh. Thanks for mentioning yatee, as adguard is severely lacking in that ads are rarely blocked.
it seems Testflight constantly feeds usage data & telemetry back to the app developer
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#239What happens when everyone starts using ad block? Is the advertising market just going to collapse? I don’t think even the most willing consumer would sit through 10 ads for a youtube video.
Google will begin crippling the technology that enables the adblocking, like the upcoming manifest v3 change.
Re: YouTube currently testing 5 to 10 unskippable ads before video starts
#240Earlier quoted context omitted.
https://www.nytimes.com/2022/04/19/business/media/netflix-am... https://www.polygon.com/23300486/disney-plus-subscription-ad... https://www.theverge.com/2018/8/20/17761760/twitch-prime-tur... Like the above sites, later on you will need to buy Youtube Premium Pro to actually get ad free youtube experience. Later on the current premium will definitely have ads.
But if that's the direction they go with, why would they bother offering just plain YouTube Premium? It would have no value proposition at all.
I have replied with my reasoning in this comment thread. Check it out.