The problem with audio in general is that its really difficult to find decent reviews of the product. I used to work as a tech in a recording studio (along with a theatre and TV studio) We have a set of nearfield speakers, and that was about it. However audio reviews are basically: "Its got punchy bass" and "sounds a bit woolly" or "has brilliant clarity in the upper regions" are about as descriptive as review get. N…
“Secrets” about the consumer audio business you may find interesting
291–300 of 338 posts
Re: “Secrets” about the consumer audio business you may find interesting
#292The problem with audio in general is that its really difficult to find decent reviews of the product. I used to work as a tech in a recording studio (along with a theatre and TV studio) We have a set of nearfield speakers, and that was about it. However audio reviews are basically: "Its got punchy bass" and "sounds a bit woolly" or "has brilliant clarity in the upper regions" are about as descriptive as review get. N…
It's "funny" how sometimes the "audiophile" equipment people use for hearing music is way more expensive (not better, necessarily) than the equipment used to record said music. Particularly cables. How come an "audiophile" balanced XLR cable is 10 times more expensive (or more) than the ones used to connect the mics in the original recording, even when using the best Mogami cable, Neutrik plugs and paying somebody fo…
The simple fact is most "audiophiles" are rich people showing off their wealth. It has little to do with actual audio reproduction.
Re: “Secrets” about the consumer audio business you may find interesting
#293The problem with audio in general is that its really difficult to find decent reviews of the product. I used to work as a tech in a recording studio (along with a theatre and TV studio) We have a set of nearfield speakers, and that was about it. However audio reviews are basically: "Its got punchy bass" and "sounds a bit woolly" or "has brilliant clarity in the upper regions" are about as descriptive as review get. N…
Most amplifier reviews are less informative than the Knob Feel YouTube channel: https://www.youtube.com/c/KnobFeel
Re: “Secrets” about the consumer audio business you may find interesting
#294As for most companies in most industries. It's still worth repeating over and over again.
Re: “Secrets” about the consumer audio business you may find interesting
#295Earlier quoted context omitted.
Yeah, absolutely. Equipment's not cheap, but there are folks out there doing including the guy who runs AudioScienceReview: https://www.audiosciencereview.com/forum/index.php?threads/a... https://www.audiosciencereview.com/forum/index.php?pages/Hea...
Be aware that measuring FR and THD is just that: measuring FR and THD: it's not a measurement of how good or bad something sounds. It's the equivalent of measuring a car's quality by looking at 0-100km times: it doesn't even tell us how fast a car will be.
But essentially: yes, to a reasonable degree we absolutely can tell how good or bad a set of headphones will sound via measurements.
It's the equivalent of measuring a car's quality
by looking at 0-100km times
The "quality" of a car is the sum of hundreds if not thousands of factors.Audio reproduction has basically a single input, and the output can be well described using a small number of metrics.
We know what sounds good to people. It would be a miracle if we didn't, given the fact that the business and science of audio reproduction have been around for 125+ years. It has been studied and is something of a solved problem.
Sean Olive and others have published some great research that's worth reading. The TL;DR is that headphone listeners prefer accurate sound reproduction that is fit to what is sometimes called the Harman Curve, which in turn correlates pretty well with the Fletcher-Munson equal loudness curve.
It's interesting that these debates pop up around audio but not video. We know what "looks good" in a television: objectively accurate color and motion reproduction. This can all be easily measured. Audio can easily be measured as well, and yet....
Re: “Secrets” about the consumer audio business you may find interesting
#296The rule of thumb used to be 1/5 of retail should be COGS.
Source: 25 years ago my father co-founded a pro audio company that later pivoted to prosumer/consumer space. 4 VC rounds later the company was sold to major manufacturer for 9 figures. My father had less than 1% left after dilution.
PS The biggest source of growth for the company was a massive ad campaign by Apple that also featured device by the company. Another key factor was being next door to a major channel for distribution. Of course the hardware was nice too but for the first 10 years the company had less than million in sales.
Re: “Secrets” about the consumer audio business you may find interesting
#297I guess I'm the worst type of customer for audio retailers. I recently switched from buying $50-$100 gaming headphones to $5 wired earbuds with a built in microphone. They are still working perfectly after months, and I got a spare for another $5. The reason I decided to try that is because the wires in my headphones always get partially broken after a few months and so I end up with only one channel. And the cheap B…
>They are still working perfectly after months, and I got a spare for another $5. Jesus. "After months". I have been using my Sennheiser HD600 for 5 years now. They don't even seem to show any sign of age. Should anything ever break, they're modular and the individual parts can be bought separately anyway. But what's most important is that they sound really, really good. To me and to a very comfortable majority of au…
Re: “Secrets” about the consumer audio business you may find interesting
#298> The cost of building a consumer audio product is generally no more than 30% of retail. 30% COGS (cost of goods sold) is virtually a maximum for items sold at mainstream retailers. There’s nothing wrong with this. These are standard ratios, not some dirty secret. The cost of goods sold is only a fraction of the costs that go into getting products all the way into the customers’ hands and supporting them (customer su…
The standard in the industry at this scale was and is 8x COG. That was what was required to pencil things out.
At that ratio we were initially 5x cheaper than competing products in an niche that had a de facto duopoly. Which we disrupted.
For a while.
Re: “Secrets” about the consumer audio business you may find interesting
#299Earlier quoted context omitted.
To be clear, the OP discusses COGS in an electronics/manufacturing context, which refers specifically to the cost of manufacturing the product, and excludes things like marketing, logistics, R&D, salaries etc. It is not at all comparable to the Xiaomi Cost of Sales figure in GP which includes many things beyond the direct cost of manufacturing their devices.
COGS is completely company-dependent, there is no universal exact definition so long as it can be verified to be GAAP/IFRS compliant (which is more art than science).
It's quite jarring to see someone jump in with another misunderstanding, derailing the correction, especially given this is a "hoofbeats, think horses, not zebras" situation. Any argument they're kinda sorta the same thing or it's ambiguous, they could be the same thing, leaves open the Q of how exactly Xiaomi can possibly fund itself if 83% of it's costs are raw materials
Re: “Secrets” about the consumer audio business you may find interesting
#300Earlier quoted context omitted.
Watch out, I had a favorite earbud that disappeared from the market, imo for being too good too cheaply, and cannibalizing the new (at the time) category of high-end earbuds for Sony. I luckily realized very quickly that they had gone out of production, and managed to find a case of 24 of them on Mexican Ebay. Each pair probably lasts a little more than a year, so they'll get me through this stage of technology (for…
Actual Mexican Ebay or you mean Mercado Libre or something?