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How Badoo built a billion-dollar social network on sex

wired.co.uk

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Re: How Badoo built a billion-dollar social network on sex

#61
post #10

If you've never used Badoo, I would encourage you to sign up just to see what tactics they use to encourage users to pay, how they do account retention and also how they encourage you to add profile information and photos. Interesting stuff.

Not to mention how overly aggressive they are in their tactics to bring in new members. 'There's one message waiting for you!'

Almost all of this reminds me of OkCupid.

Re: How Badoo built a billion-dollar social network on sex

#62
post #52

I'm reminded of Reid Hoffman's quote: "Social networks do best when they tap into one of the seven deadly sins."

Max Levchin said much the same thing at Startup School '08, with s/social networks/businesses/. "These sins are so much fun, even though they're deadly people do them anyway."

Re: How Badoo built a billion-dollar social network on sex

#63
post #55

Earlier quoted context omitted.

Meetup.com - helps you to meet new people with common interests in the physical world. LinkedIn.com - after you met them, to keep track in case you are heavy networker.

Personally I've never met anyone through LinkedIn, just added them after meeting them through some other means. I'm not sure if it is especially geared towards "provoking" people to meet.

I had to remove all contact info as i was "meting" too many clueless recruiters

interestingly, the worsts were pitching good positions at google... Go figure.

Re: How Badoo built a billion-dollar social network on sex

#64
post #62
post #52

I'm reminded of Reid Hoffman's quote: "Social networks do best when they tap into one of the seven deadly sins."

Max Levchin said much the same thing at Startup School '08, with s/social networks/businesses/. "These sins are so much fun, even though they're deadly people do them anyway."

Their deadliness is overrated. Without lust, our species would die out!

Re: How Badoo built a billion-dollar social network on sex

#65

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?" -- jwz, http://www.jwz.org/doc/groupware.html Which is to say, selling sex has always been a nice business.

Targeting males only is a great way to end up with a sausage fest...

Re: How Badoo built a billion-dollar social network on sex

#66
I just created an account and found that most of profiles are obvious fake. Almost of all profiles share the same characteristic: a simple one-liner comment and an irrelevant picture of this area, which is uploaded within twelves hours. Kudos to the founder of Badoo, who focused on giving the "user experience" from fake and false profiles, which are "manually curated" to hook up the guys who lost his mind from the urgent urge uprising from his gun.

I bet this kind of service wouldn't take off in my country where lots of 18-34 are already sharing comments and photos real-time and real-location at a mind-splitting rate using their smart phones. Lots of photoshopped pictures, but at least, they're real and they talk back, definitely better "user experience."

As a side note, in my country, a television program features a college girl who boasts that she didn't have to spend a penny for expensive meals and gifts, as she has more than two hundred "SNS friends" who agreed to buy her dinners. It's indeed not an exceptional case. Definitely possible.

Re: How Badoo built a billion-dollar social network on sex

#67

Earlier quoted context omitted.

Not to mention how overly aggressive they are in their tactics to bring in new members. 'There's one message waiting for you!'

Almost all of this reminds me of OkCupid.

How about Facebook? They've long been luring and manipulative. I'm thinking of things like showing you pictures of friends when you're trying to close your account, and saying you won't be able to talk to that person any longer.

Re: How Badoo built a billion-dollar social network on sex

#68

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?" -- jwz, http://www.jwz.org/doc/groupware.html Which is to say, selling sex has always been a nice business.

Agreed. I hope I'm not alone in believing that the success of facebook---and myspace before it---heavily depended on leveraging this advice. They're definitely not bad examples to follow.
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