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How Badoo built a billion-dollar social network on sex

wired.co.uk

11–20 of 68 posts

Re: How Badoo built a billion-dollar social network on sex

#11
post #10

If you've never used Badoo, I would encourage you to sign up just to see what tactics they use to encourage users to pay, how they do account retention and also how they encourage you to add profile information and photos. Interesting stuff.

Not to mention how overly aggressive they are in their tactics to bring in new members.

'There's one message waiting for you!'

Re: How Badoo built a billion-dollar social network on sex

#12
post #10

If you've never used Badoo, I would encourage you to sign up just to see what tactics they use to encourage users to pay, how they do account retention and also how they encourage you to add profile information and photos. Interesting stuff.

Not to mention how overly aggressive they are in their tactics to bring in new members. 'There's one message waiting for you!'

I was spammed with so many of these emails that I never really cared to check what Badoo is. I just created a filter to delete them as soon as they hit my inbox.

And I don't think I will ever try. I'm still pissed at it.

Re: How Badoo built a billion-dollar social network on sex

#13

| the free-to-use network [..] is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million) Does anyone have any insight as to why Brazil is such a target for fringe social networks? I find it interesting that first Orkut and now Badoo have a major stake in that market and practically none in Western Europe.

I wouldn't say "fringe", but you might be on to something if you say "exclusive". From LiveJournal to orkut to Facebook and Twitter to Google+, whatever had high barriers to entry is perceived as "exclusive" and therefore "cool".

It's cool to be in a social network before everyone else. It's cool to give out invites to your friends. Lacking an invite-only system, it's cool to be in an English-only social network.

I know I'm generalising a bit (and I should point out that I'm not ranting—the whole thing amuses me more than anything else), and of course I'm only accounting for half of the issue here, wherein something becomes "cool" (how the place ends up being ultimately stormed into by the entire Brazilian population is a problem I honestly haven't thought about much). But this is really how it starts, every time.

Now, why Badoo is popular is an entirely different question. I've no idea. Then again, to call it fringe is to elect a mainstream alternative: from my understanding of the article, Badoo IS the mainstream location-based dating site, isn't it?

Re: How Badoo built a billion-dollar social network on sex

#14
post #8

Earlier quoted context omitted.

I'm registered but never used it, I wonder if those million members are really active..

At least here in South America, yes they are (and I've used it, and it works). The nice thing is, it's not "competition" for Facebook as they serve different needs (and markets).

I'm French and this is honestly the very first time I ever heard of this service. I'm not in the target audience, but 8 million users in France? Riiiiiight, that's more than 13% of our total population, roughly 20% of all French internet users, or one Facebook user in three. It's roughly equal to sum of the population of the top 3 to 10 most populated cities in the country along with their whole urban surroundings, or 2/3rd of the population of Paris.

This figure makes no sense to me. Even assuming it's targetting a very specific population that I share no connection to, it's still a ridiculous figure. The biggest (in revenue) dating website in France (and apparently, in Europe, too) is Meetic. It had less than a million registered users in december 2010 in total, including other companies in the group.

After a quick search on independent consumer satisfaction services, turns out there are a lot of people whose accounts were created through fishing or the likes, or even without consent. Just by reading the tons of user comments, this really looks like a major scammy, fishy, spammy and illegal service (illegal at least in France, since it refuses to comply to our Privacy & Freedom directives).

There are some satisfied comments, too, so this service probably works well enough in some ways, I just can't take these figures at face value.

Re: How Badoo built a billion-dollar social network on sex

#15

| the free-to-use network [..] is a mass phenomenon in Brazil (14.1 million members), Mexico (nine million), France (8.2 million), Spain (6.5 million) and Italy (six million) Does anyone have any insight as to why Brazil is such a target for fringe social networks? I find it interesting that first Orkut and now Badoo have a major stake in that market and practically none in Western Europe.

I'm not sure if it makes sense to call them "fringe". Orkut is mainstream in Brazil (though Facebook is about as popular now), just as Facebook in the US and Mixi in Japan.

Also note that Brazil has a large number of internet users, around 40 million. So Brazil is also a big target for auction sites, e-commerce, games, phone apps, etc. It just so happens that people don't hear much about those sites outside Brazil.

I'm quite skeptical that Badoo has 14 million Brazilian members. That would be around 1/3 of the internet-using population. That said, I suppose their success in Brazil (and elsewhere) is due to the fact they aren't really a regular social network, but rather a site for "hooking-up".

Re: How Badoo built a billion-dollar social network on sex

#16
post #8

Earlier quoted context omitted.

At least here in South America, yes they are (and I've used it, and it works). The nice thing is, it's not "competition" for Facebook as they serve different needs (and markets).

I'm French and this is honestly the very first time I ever heard of this service. I'm not in the target audience, but 8 million users in France? Riiiiiight, that's more than 13% of our total population, roughly 20% of all French internet users, or one Facebook user in three. It's roughly equal to sum of the population of the top 3 to 10 most populated cities in the country along with their whole urban surroundings, o…

I personally know multiple, sad people who maintain 10+ fake facebook acoounts in order to create fake images of themselves. I can easily imagine really high rates of those people in such a network. Especially if there is nobody trying to avoid this kind of accounts.

I don't know if there is any benefit you could get by having many accounts, but if there is, I'm really sure it is used a lot.

Re: How Badoo built a billion-dollar social network on sex

#17

Earlier quoted context omitted.

I'm French and this is honestly the very first time I ever heard of this service. I'm not in the target audience, but 8 million users in France? Riiiiiight, that's more than 13% of our total population, roughly 20% of all French internet users, or one Facebook user in three. It's roughly equal to sum of the population of the top 3 to 10 most populated cities in the country along with their whole urban surroundings, o…

I personally know multiple, sad people who maintain 10+ fake facebook acoounts in order to create fake images of themselves. I can easily imagine really high rates of those people in such a network. Especially if there is nobody trying to avoid this kind of accounts. I don't know if there is any benefit you could get by having many accounts, but if there is, I'm really sure it is used a lot.

I know a lot of people that have multiple Facebook accounts, some are kids that want to push different updates to different people for example, or a "games" account.

Others are men with a "dating" account and a "family" account.

I guess the same happens in Badoo. Also, they must have a lot of dead accounts and count them (much like Microsoft does).

Their numbers do seem inflated, I don't know how much (50%? 100%?). I'm their active users must be at least an order of magnitude lower (my own account is inactive at the moment).

Re: How Badoo built a billion-dollar social network on sex

#18

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?" -- jwz, http://www.jwz.org/doc/groupware.html Which is to say, selling sex has always been a nice business.

This is all I could think of when reading this.

Re: How Badoo built a billion-dollar social network on sex

#19
Are all users listed real? (That is, not generated by Badoo?) It just feels kinda fake when looking through the list of accounts in my city (with a somewhat "small" population of ~50k, 814 Badoo accounts) that there is a lot of users. More than I anticipated for a service which I, as a person very interested in technology, did not even know about. Some of the pictures look very legit (with car-plates matching the country standard etc), as well as descriptions. Any thoughts?

Re: How Badoo built a billion-dollar social network on sex

#20

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?" -- jwz, http://www.jwz.org/doc/groupware.html Which is to say, selling sex has always been a nice business.

Maybe, but it is a horrible use case.

Or rather it is too limiting as people now only focus on young males rather than, say, really sexy software for businesses. The 22 year old market is, comparatively, over-saturated.

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