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Image Ad Blending Works Really, Really Well

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Re: Image Ad Blending Works Really, Really Well

#11

Post by tghw »

TylerE wrote: post #9
tghw wrote: post #8

Earlier quoted context omitted.

I disagree. I would rather ads blend in and disappear than be flashing in my face. If I click on something that sounds interesting and it turns out to be an ad, then they did a good job with it, because clearly it's something I'm interested in. If I'm not interested in it, the back button is easy to get to.

The issue I take is when they're blatantly trying to makes ads look like legitimate content.

I understand, but when you say "ruining the internet", I would prefer deceptive ads that blend in than those that make my eyes bleed, which is often the case with banner ads.

Re: Image Ad Blending Works Really, Really Well

#13

Post by TylerE »

tghw wrote: post #11
TylerE wrote: post #9

Earlier quoted context omitted.

The issue I take is when they're blatantly trying to makes ads look like legitimate content.

I understand, but when you say "ruining the internet", I would prefer deceptive ads that blend in than those that make my eyes bleed, which is often the case with banner ads.

The difference is I can't adblock text.

Re: Image Ad Blending Works Really, Really Well

#15

Post by sp332 »

richcollins wrote: post #7

Is This Evil Or Just Evil Genius? Once upon a time I was an engineer totally scornful of effective marketing, but I have gradually gotten over it. After thinking it over, this is aggressive but within my comfort envelope. The ad is honest about being an ad, makes a straightforward commercial proposition (“Sign up for a free trial”) to an audience that I think will respond well to that, and is pretty true by the stand…

It says "sponsored placement", which is true because the website put the ad right in the middle of the organic results.

Re: Image Ad Blending Works Really, Really Well

#16

Post by seiji »

richcollins wrote: post #7

Is This Evil Or Just Evil Genius? Once upon a time I was an engineer totally scornful of effective marketing, but I have gradually gotten over it. After thinking it over, this is aggressive but within my comfort envelope. The ad is honest about being an ad, makes a straightforward commercial proposition (“Sign up for a free trial”) to an audience that I think will respond well to that, and is pretty true by the stand…

I'm not sure you understand. Users are sheep. Our job is to manipulate, track, addict, and force users into giving us their money. By any means necessary. Mobile social local browser phone cadence tracking combined with snooping on their every webpage visit gives us a direct connection to their "If I see X, I will pay Y dollars" brain function.

If you're still playing nice, you haven't realized the truth of the world yet.

Re: Image Ad Blending Works Really, Really Well

#18

Post by tghw »

TylerE wrote: post #13
tghw wrote: post #11

Earlier quoted context omitted.

I understand, but when you say "ruining the internet", I would prefer deceptive ads that blend in than those that make my eyes bleed, which is often the case with banner ads.

The difference is I can't adblock text.

Huh? The ad is an image. It can easily be adblocked.

Re: Image Ad Blending Works Really, Really Well

#20

Post by seiji »

sp332 wrote: post #15
richcollins wrote: post #7

Is This Evil Or Just Evil Genius? Once upon a time I was an engineer totally scornful of effective marketing, but I have gradually gotten over it. After thinking it over, this is aggressive but within my comfort envelope. The ad is honest about being an ad, makes a straightforward commercial proposition (“Sign up for a free trial”) to an audience that I think will respond well to that, and is pretty true by the stand…

It says "sponsored placement", which is true because the website put the ad right in the middle of the organic results.

What about things like outbrain? http://www.outbrain.com/getwidget

They have more deceptive ad units at publishers: http://www.cnn.com/2011/11/23/world/africa/egypt-protests/ (Scroll to pre-comment-box or search for "From around the web")

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