Image Ad Blending Works Really, Really Well
kalzumeus.com
Image Ad Blending Works Really, Really Well
1–10 of 215 posts
Re: Image Ad Blending Works Really, Really Well
#2Images don't load in this post.
Re: Image Ad Blending Works Really, Really Well
#3Look, I'm normally pretty easy going, but it's just like to say it's people like YOU that are ruining the internet. I really wish all the SEO-cretins would just go find something else to do with their time.
Re: Image Ad Blending Works Really, Really Well
#4Have you thought about trying the yellow background as well based on your comment about how some people think it's the best result?
I have to admit I'm split on the ad. On one hand, I feel that it's deceptive, because I expect ads to look like ads. When they start to blend too much, I feel it's "cheating". Similar in a way to how I feel when a crafted-to-become-viral video ends up being an ad for something.
On the other hand, I'm thinking "why not?". The site allowed you to have such an ad and people are looking for a product similar to yours, so…
It's definitely skirting the line…
Re: Image Ad Blending Works Really, Really Well
#5Images don't load in this post.
I am available for consulting in adjusting your Adblock regexp at my usual day rate.
Re: Image Ad Blending Works Really, Really Well
#6Images don't load in this post.
You probably have AdBlock on.
Re: Image Ad Blending Works Really, Really Well
#7Is This Evil Or Just Evil Genius?
Once upon a time I was an engineer totally scornful of effective marketing, but I have gradually gotten over it. After thinking it over, this is aggressive but within my comfort envelope. The ad is honest about being an ad, makes a straightforward commercial proposition (“Sign up for a free trial”) to an audience that I think will respond well to that, and is pretty true by the standards of marketing copy. It is designed to catch clicks only from people interested in signing up for a free trial of Bingo Card Creator, and sends them straight to a landing page where they can do just that.
I wish there was a way to dynamically generate the image such that I could provide a more exact star valuation, but in the context of a sponsored placement, “Rated 5 starts by lots” is both non-specific and true. Lots of people have used BCC, and when I ask for star ratings in internal surveys I get something like 4.8 on a volume of hundreds or thousands. I think this compares favorably with “9 out of 10 dentists agree” and other pretty banal marketing copy.
Your ad is obviously designed to deceive the user into thinking that it is an organic listing. Evil.
Re: Image Ad Blending Works Really, Really Well
#8Look, I'm normally pretty easy going, but it's just like to say it's people like YOU that are ruining the internet. I really wish all the SEO-cretins would just go find something else to do with their time.
I disagree. I would rather ads blend in and disappear than be flashing in my face. If I click on something that sounds interesting and it turns out to be an ad, then they did a good job with it, because clearly it's something I'm interested in. If I'm not interested in it, the back button is easy to get to.
Re: Image Ad Blending Works Really, Really Well
#9Look, I'm normally pretty easy going, but it's just like to say it's people like YOU that are ruining the internet. I really wish all the SEO-cretins would just go find something else to do with their time.
I disagree. I would rather ads blend in and disappear than be flashing in my face. If I click on something that sounds interesting and it turns out to be an ad, then they did a good job with it, because clearly it's something I'm interested in. If I'm not interested in it, the back button is easy to get to.
The issue I take is when they're blatantly trying to makes ads look like legitimate content.
Re: Image Ad Blending Works Really, Really Well
#10Is this just a ruse to get us all to disable AdBlock for his site? :)